# Spooky Cake Boxes Mr. Kipling Sells Halloween Chocolate and Slime Slices & Toffee Terror Whirls By Laura McQuarrie | Published 2017-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mrkipling References: [thedieline](http://www.thedieline.com/blog/2017/10/26/mr-kipling) & [mrkipling](http://www.mrkipling.co.uk/) Mr. Kipling worked with Robot Food on the creation of redesigned packaging for its [festive Halloween cakes](https://www.trendhunter.com/trends/limitededition-halloweeen-treats): [Chocolate & Slime Slices](https://www.trendhunter.com/trends/mr-kipling-loaf-cakes) and Toffee Terror Whirls. The brand found that it had an opportunity to make itself stand out in an "otherwise stale cake category" within the Australian market and turned to bold, attention-grabbing colors and silhouettes for its refreshed packaging designs. While the [slim cake box designs](https://www.trendhunter.com/trends/halloween-retail-packaging) do use some of the most recognizable colors of the season, other seasonal motifs were modernized for a fresh look. The sophisticated seasonal packaging from Mr. Kipling will resonate with adult consumers who are looking to celebrate the holiday by entertaining, or plan to share the cakes as a hostess gift. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 30% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Modernized Seasonal Packaging:** Exploring bolder and attention-grabbing packaging designs for seasonal products. - **Refreshed Cake Category:** Standing out in the cake market by offering innovative and unique cake products. - **Seasonal Entertaining:** Appealing to adult consumers who are seeking sophisticated and festive treats for entertaining during the holiday season. ### Where This Applies - **Food Packaging:** Creating bold and modern packaging designs for food products. - **Cake Industry:** Innovating and refreshing the cake market by offering unique and standout cake products. - **Hospitality and Gifts:** Meeting the demand for sophisticated and festive treats for entertaining or gifting purposes. ## Related on Trend Hunter - [Celebratory Halloween Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cakes.md) - [Festive Snack Cake Desserts](https://www.trendhunter.com/trends/mr-kipling-signature-collection.md) - [Seasonally Branded Cake Treats](https://www.trendhunter.com/trends/cake-treats.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Expansive Spooky Dessert Ranges](https://www.trendhunter.com/trends/lolas-bakery.md) - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Artisan-Quality Halloween Desserts](https://www.trendhunter.com/trends/tous-les-jours-spooky-delights.md) - [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md)