# Vlogger-Themed Meal Boxes Zaxby’s Partnered with MrBeast on the New MrBeast Box Meal By Katherine Pendrill | Published 2024-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mrbeast-box-meal References: [chewboom](https://www.chewboom.com/2024/05/15/zaxbys-launches-new-mrbeast-box-meal/)  [Zaxby’s](https://www.trendhunter.com/trends/zax-packz) has teamed up with the phenomenally popular YouTuber MrBeast to launch the new [MrBeast Box](https://www.trendhunter.com/trends/mrbeast-1) meal. Available from Zaxby’s restaurants across the country beginning on Thursday, May 16, 2024, the new MrBeast Box meal gives fans the opportunity to indulge like a beast. The meal itself features a curated selection of items by MrBeast himself, who is a noted lifelong fan of Zaxby's. Each MrBeast Box includes Zaxby’s 4 Chicken Fingerz, Zaxby’s Crinkle Fries, Zaxby’s Cheddar Bites, Two slices of Zaxby’s Texas Toast, and Two signature sauces from Zaxby’s saucefolio. For dessert, the meal also includes [MrBeast's Feastables Milk Chocolate Bar](https://www.trendhunter.com/trends/jack-links-x-mrbeast-beef-jerky), which comes in collectible boxes co-designed by MrBeast himself. The new MrBeast Box meal is just the first of what will be a year-long partnership between the YouTubber and Zaxby's. Image Credit: MrBeast ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 31% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Influencer-curated Meal Boxes:** Collaborations between dining brands and influencers provide curated meal experiences catering to fan bases. - **Personalized Dining Experiences:** Customers enjoy meals that reflect the unique tastes and preferences of their favorite online personalities. - **Collectible Food Packaging:** Limited-edition packaging co-designed by influencers adds collectible value to everyday meals. ### Where This Applies - **Food and Beverage:** The partnership between Zaxby's and MrBeast shows how celebrity collaborations can redefine traditional dining offerings. - **Entertainment:** YouTubers and influencers are becoming pivotal in shaping new marketing strategies and content within the food sector. - **Retail Packaging:** Innovative packaging design co-created by influencers turns food products into collectible items, driving consumer engagement. ## Related on Trend Hunter - [Refreshed Shareable QSR Menus](https://www.trendhunter.com/trends/zax-packz.md) - [Movie-Themed Restaurant Meals](https://www.trendhunter.com/trends/zaxbys.md) - [Grass-Fed Beef Jerkies](https://www.trendhunter.com/trends/mrbeast-1.md) - [Content Creator Chocolate Bars](https://www.trendhunter.com/trends/feastables.md) - [Gen Alpha Meat Snacks](https://www.trendhunter.com/trends/mrbeast-partners.md) - [Entertainment Group QSR Meals](https://www.trendhunter.com/trends/burger-battle-box.md) - [Lemon Pepper-Inspired Chicken Menus](https://www.trendhunter.com/trends/lemon-peppers.md) - [Content Creator Meat Snacks](https://www.trendhunter.com/trends/jack-links-x-mrbeast-beef-jerky.md) - [Breaded Chicken Tacos](https://www.trendhunter.com/trends/chicken-finger-taco.md)