# Dapper Monochromatic Photoshoots Mr.BATHING APE Fall/Winter 2012 Look Book is Peculiar and Refined By Trenton Millar | Published 2012-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mrbathing-ape-fallwinter-2012 References: [hypebeast](http://hypebeast.com/2012/08/mr-bathing-ape-2012-fall-winter-lookbook-featuring-nigo) & [us.bape](http://us.bape.com/news) The Mr.BATHING APE Fall/Winter 2012 look book shows a collection of articles that are part of an off shoot label stemming from A BATHING APE. The Mr.BATHING APE label encompasses a more [refined and tailored approach](https://www.trendhunter.com/trends/galilee-by-sea) than its casual street wear parent brand. Front and center in the campaign is the founder himself [NIGO](https://www.trendhunter.com/trends/human-made-drop). He dons clothing that is reminiscent of the early 20th century. Pairing the old-style clothing with black and white photos makes for a look book that stirs feelings of nostalgia. The MR.BATHING APE Fall/Winter 2012 collection is tailored nicely and looks quite dapper. Devotees of A BATHING APE will be pleased to see nods to the brand's [signature camouflage print](https://www.trendhunter.com/trends/bape-x-ovo-1) and other touches of street wear style. The Fall/Winter collection is seen through a peculiar look book that gets across the off-center, yet refined style of Mr.BATHING APE. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 6% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Monochromatic Fashion:** Opportunity for fashion brands to create monochromatic looks that evoke nostalgia and refinement. - **Nostalgic Marketing:** Using old-style clothing and black and white photography to tap into consumers' nostalgia and create a unique marketing campaign. - **Off-shoot Labels:** Developing off-shoot labels that offer a more refined and tailored approach to fashion, targeting a different demographic. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on the trend of monochromatic fashion and create innovative designs that appeal to nostalgic consumers. - **Marketing and Advertising:** Marketing agencies can help brands create unique campaigns that tap into consumers' nostalgia and evoke feelings of refinement and sophistication. - **Retail:** Retailers can explore the concept of off-shoot labels to expand their product offerings and cater to different customer segments. ## Related on Trend Hunter - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md)