# Epicene Editorials Viva! Moda S'11 Names Andrej Pejic Mr Unisex By Francis Tiangson | Published 2011-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mr-unisex References: [fashionising](http://www.fashionising.com/pictures/b--Andrej-Pejic-is-Mr-Unisex-6445.html) & [vivalamoda.co.cc](http://www.vivalamoda.co.cc/) Andrej Pejic was named Mr. Unisex in an editorial featured in the Polish magazine [Viva](https://www.trendhunter.com/trends/juicy-couture-4)! Moda. When talking about [gender-bending models](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), Andrej Pejic is a name that is certain to come up. His look is distinct: it's feminine but still maintains a touch of masculinity, making each picture mind-boggling and intriguing. By looking at the images in Viva! Moda S’11, it’s no wonder the magazine has named Andrej Pejic M./ Unisex. In this editorial, he models multiple women’s pieces from the SS11 collections of several top designers. Mr. Unisex is a title Pejic has earned because of his androgynous look, which allows him to wear women’s clothing and exude a look that has become popular in the fashion world. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Gender-bending Models:** The rise in popularity of gender-bending models like Andrej Pejic provides an opportunity for fashion brands and designers to create unisex lines, appealing to a wider audience. - **Androgynous Aesthetic:** The androgynous look is becoming more mainstream, presenting an opportunity for cosmetics and beauty brands to create products that appeal to a wider range of gender expressions and identities. - **Unisex Fashion:** The trend towards unisex fashion is growing, offering opportunities for retailers and e-commerce platforms to offer gender-neutral clothing lines and expand their customer base. ### Industries Being Reshaped - **Fashion:** Fashion brands and designers can create unisex lines, appealing to a wider audience. - **Cosmetics and Beauty:** Cosmetics and beauty brands can create products that appeal to a wider range of gender expressions and identities. - **Retail and E-commerce:** Retailers and e-commerce platforms can offer gender-neutral clothing lines and expand their customer base. ## Related on Trend Hunter - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Triple-Vetiver Fragrances](https://www.trendhunter.com/trends/ex-vetiver.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)