# Smart Simple Suits Jonas Kloch for Mr. Start Spring Summer 2012 Lookbook By Katherinev123 | Published 2012-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mr-smart-spring-summer-2012 References: [designscene.net](http://www.designscene.net/2012/01/start-ss12-enokae.html) & [start-london](http://www.start-london.com/designers/mens/mr-start.html) Take one look at the Mr. Start Spring Summer 2012 lookbook and you'll understand why [power dressing](https://www.trendhunter.com/trends/soft-touch-by-bugatchi) always works. Perfect for daytime or evening, the posh and polished suits in this simple lookbook are everything a man needs to look smart, sophisticated and -- let's face it -- downright sexy. The model featured in the Mr. Start Spring Summer 2012 lookbook is the blond and blue-eyed Jonas Kloch. Kloch is photographed by Enokae and styled by Philippa Harrington-Griffin and Laura Jean in a series of suits ranging from pastel blue and chocolate to grey and of course, classic blank. The styles shown are [expertly tailored](https://www.trendhunter.com/trends/luca-faloni-linen-suit), fitting Mr. Start's leading man like a glove, and the designs range from simple and timeless one-button styles to those with double-breasted fronts and pockets. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Power Dressing:** Disruptive innovation opportunity: Develop smart, technologically advanced fabrics for suits that enhance comfort and performance while maintaining a polished, sophisticated look. - **Tailored Suits:** Disruptive innovation opportunity: Integrate smart features into suits, such as temperature regulation or communication capabilities, to meet the needs of modern professionals. - **Diverse Suit Styles:** Disruptive innovation opportunity: Create customizable suit styles that cater to individual preferences, incorporating innovative design elements without compromising on fit or quality. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Explore sustainable materials and production methods to create eco-friendly suits that still meet the demands of high-end fashion. - **Textile Technology:** Disruptive innovation opportunity: Develop advanced textiles with built-in functionalities for suits, such as wrinkle resistance or stain repellency, to elevate their performance and practicality. - **Smart Wearables:** Disruptive innovation opportunity: Collaborate with suit manufacturers to integrate wearable technology, like fitness or health tracking sensors, into suits for a seamless blend of fashion and connectivity. ## Related on Trend Hunter - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md)