# Expressive Suited Shoots 'Mr. Schreyer' by Philip Gay for Zoo Magazine is Sophisticated By Sarah Robson | Published 2012-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mr-schreyer-by-philip-gay-for-zoo-magazine References: [homotography.blogspot](http://homotography.blogspot.ca/2012/05/werner-schreyer-by-philip-gay-zoo.html) & [philipgay.net](http://www.philipgay.net/) The 'Mr. Schreyer' editorial by Philip Gay for Zoo Magazine is sophisticated. This photo shoot features Werner Schreyer from Vienna, Austria being photographed in a variety of [suits](https://www.trendhunter.com/trends/louis-vuitton-ss26). In each photo he is captured in a different position with his hands making expressive movements. In one photo he is holding his neck and face, and in another he is licking his hand. Werner Schreyer was born in Vienna, Austria, and is known for being one of the first male supermodels during the 1990s. He is famous for his handsome [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) looks, and has been photographed with some of the most famous photographers for iconic brand names such as [hugo Boss](https://www.trendhunter.com/trends/boss-bottled-beyond), Dolce & Gabbana and Versace. Zoo Magazine is a popular magazine from the UK that is known for being one of the greatest weekly men's magazines. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Expressive Fashion Photography:** The 'Mr. Schreyer' editorial showcases the trend of capturing models in expressive poses, presenting an opportunity for fashion photographers to create visually dynamic and engaging images. - **Sophisticated Menswear:** The photo shoot featuring Werner Schreyer highlights the trend of sophisticated menswear, providing an opportunity for designers to create elegant and refined clothing for men. - **Nostalgic Supermodels:** Werner Schreyer's presence in the editorial taps into the trend of using iconic supermodels from the past, presenting an opportunity for leveraging nostalgia and creating unique brand collaborations. ### Sectors Adopting This - **Fashion Photography:** The Expressive Fashion Photography trend presents an opportunity for fashion photographers to experiment with innovative concepts and techniques, captivating audiences with visually striking images. - **Menswear Design:** The Sophisticated Menswear trend offers an opportunity for designers to create high-end, stylish clothing for men that exudes sophistication and elegance. - **Fashion Publishing:** The Nostalgic Supermodels trend opens up possibilities for fashion magazines and brands to collaborate with iconic supermodels, tapping into nostalgia to create captivating and unique content. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Queer Wool Runway Looks](https://www.trendhunter.com/trends/i-wool-survive.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md)