# King of Rock Toys Hasbro Launches Mr. Potato Head Elvis Presley Collectible Toy By Katie Cordrey | Published 2010-06-11 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/mr-potato-head-elvis-presley References: [nydailynews](http://www.nydailynews.com/money/2010/06/09/2010-06-09_mr_potato_head_doll_gets_elvis_makeover_as_hasbro_ppw_toys_sign_deal_with_elvis_.html) & [elvis](http://www.elvis.com/news/full_story.asp?id=2297) Elvis Week 2010 begins August 10th and that's the same week that the jumpsuit-clad, guitar-toting Mr. Potato Head Elvis Presley collectible figures will be available to the public. The iconic toy takes on the iconic performer's persona in a second version -- dressed in black leather -- to be released before Christmas. The new collectible Mr. Potato Head Elvis Presley was announced during a launch event at Licensing International Expo 2010 in Las Vegas. Costumes, hairstyles, faces and instruments will be interchangeable for both Elvis versions. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 1% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Collectible Toys:** The trend of collectible toys provides an opportunity for brands to create limited-edition, nostalgic collaborations that appeal to collectors and fans alike. - **Iconic Figures:** Creating collectible figures based on iconic performers like Elvis Presley presents an opportunity to tap into the nostalgia and fandom surrounding these icons. - **Interchangeable Accessories:** Developing toys with interchangeable accessories allows for customization, personalization, and enhanced playability for consumers. ### Sectors Adopting This - **Toy Manufacturing:** Toy manufacturers can capitalize on the trend of collectible toys and create special editions or collaborations with famous icons like Elvis Presley. - **Licensing and Merchandising:** Licensing and merchandising companies can leverage the popularity of iconic performers to develop collectible products that appeal to fans and collectors. - **Retail and E-commerce:** Retailers and e-commerce platforms can benefit from the demand for collectible toys by offering a wide range of limited-edition products and exclusive collaborations to attract collectors and enthusiasts. ## Related on Trend Hunter - [Retro Singer Phone Cases](https://www.trendhunter.com/trends/elvis-presley-phone-case.md) - [Interchangeable Kids Meal Toys](https://www.trendhunter.com/trends/wendys-potato-head-kids-meal.md) - [Musician-Honoring Cassette Players](https://www.trendhunter.com/trends/we001-elvis-presley-limited-edition.md) - [Restaurant Mascot-Themed Collectibles](https://www.trendhunter.com/trends/restaurant-mascot.md) - [Designer Pop Culture Figurines](https://www.trendhunter.com/trends/kkplus.md) - [Selfie-Based Action Figures](https://www.trendhunter.com/trends/formlabs.md) - [Toy-Themed Film Figurines](https://www.trendhunter.com/trends/funko-pop-movies-barbie.md) - [Collectible Pop Culture-Referencing Toys](https://www.trendhunter.com/trends/san-diego-comiccon.md) - [Elvis-Inspired Holiday Experiences](https://www.trendhunter.com/trends/the-guest-house-at-graceland.md)