# Effortless Coastal Menswear MR PORTER's SS 2014 Collaborates With WOOYOUNGMI By Vasiliki Marapas | Published 2014-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mr-porter-ss-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/06/04/wooyoungmi-mr-porter-spring-summer-2014-collection/) & [mrporter](http://www.mrporter.com/) The MR PORTER SS 2014 capsule collection features the up-and-coming brand 'WOOYOUNGMI.' The label, which was born in South Korea and is currently based out of Paris, is a natural choice for MR PORTER; its capsules tend to be commercialized platforms for higher end designers. Ms. Wood Youngmi aimed to create a thoughtful evolution with the offerings. She says, "I was particularly inspired by the [colors of minimal natural landscapes](https://www.trendhunter.com/trends/vowels-1): sky blue, desert terra cotta and cactus green." Each of those colors are carefully incorporated into the brand's casual T-shirts, button-ups, shorts, sweatpants, sneakers and bags. Fans of MR PORTER will not be disappointed by the brand's latest collaboration, which continues to offer effortless, [casual menswear](https://www.trendhunter.com/trends/tangerine-palisade). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 79% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Effortless Menswear:** Opportunities for designers and brands to collaborate and create similar comfortable and casual menswear collections that appeal to customers. - **Global Designer Collaborations:** Opportunities for high-end designers to collaborate and create exclusive, commercialized collections for e-commerce platforms and retailers, reaching customers worldwide. - **Inspired Color Palettes:** Opportunities for designers and brands to experiment with and draw inspiration from minimal natural landscapes and incorporate them into their collections. ### Industries Being Reshaped - **Fashion:** Fashion labels and retailers can collaborate with up-and-coming brands to produce unique and casual collections that appeal to a wider audience. - **E-commerce:** E-commerce platforms can seek out collaborations with high-end designers to offer exclusive collections to their customers, increasing their market value. - **Design:** Designers can focus on incorporating minimal natural landscapes' color palettes into their work, thus creating a unique aesthetic and disrupting the traditional design industry practices. ## Related on Trend Hunter - [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Technical Apparel Capsule](https://www.trendhunter.com/trends/mizuno-for-margaret-howell.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md)