# Viral Mascot Deaths Planters' Mr. Peanut is Dead & the Funeral Will Be Aired During the Super Bowl By Kalin Ned | Published 2020-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mr-peanut-is-dead References: [nypost](https://nypost.com/2020/01/22/planters-announces-mr-peanut-dead-at-104-after-heroic-act/) & [twitter](https://twitter.com/MrPeanut/status/1220013408180895745?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1220013408180895745&ref_url=https%3A%2F%2Fcomicbook.com%2Firl%2F2020%2F01%2F22%2Fmr-peanut-death-confirmed-estate-planters-super-bowl-commercial%2F) It is official — beloved Planters mascot [Mr.](https://www.trendhunter.com/trends/planters-special-reserve) Peanut is dead at 104 years-old. The playful character gave his life to save his friends and the company pledges that "he will [always] be remembered as the legume who always brought people together for nutty adventures and a good time." The video depicting the atrocious scene aired as a teaser to the Super Bowl, encouraging fans to chime in during the third quarter of the game to acknowledge that Mr. Peanut is dead and to pay tribute to the happiness he brought to people's lives during his funeral. As this news sinks in, Planters changed Mr. Peanut's account on [Twitter](https://www.trendhunter.com/trends/fourstripe-jacket) to 'The Estate of Mr. Peanut, confirming the news. Needless to say, the death of the [beloved mascot](https://www.trendhunter.com/trends/team-sprinkles) has shook the Internet. Image Credit: Twitter @ MrPeanut ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 3% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Realistic Mascots:** Companies could start using realistic mascots to create deeper emotional connections with consumers. - **Interactive Funerals:** Brands could start exploring interactive ways to engage with consumers during fictional funerals, such as live streaming and social media engagement. - **Emotional Advertising:** Brands could start exploring emotional advertising tactics that create powerful connections with consumers, such as turning a fictional character's death into a major marketing moment. ### Who This Affects Most - **Marketing & Advertising:** Marketing and advertising professionals could use this opportunity to explore new and creative ways of engaging with consumers and creating emotional connections through storytelling. - **Entertainment:** Entertainment professionals could use this opportunity to create powerful narratives and characters that can form deep emotional connections with audiences, similar to beloved characters like Mr. Peanut. - **Social Media:** Social media professionals could use this opportunity to create interactive and engaging experiences around fictional events, such as organizing live streams and community engagement during a mock funeral. ## Related on Trend Hunter - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Hilarious Mixed Nuts Campaigns](https://www.trendhunter.com/trends/plantersallorone-debate.md) - [Peanut Bus Driving Jobs](https://www.trendhunter.com/trends/nutmobile-1.md) - [Toaster Pastry Mascots](https://www.trendhunter.com/trends/pop-tarts-bowl.md) - [Limited-Edition Hand-Cooked Peanuts](https://www.trendhunter.com/trends/planters-special-reserve.md) - [Edible Pastry Mascots](https://www.trendhunter.com/trends/edible-mascot.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Co-Branded Mullet Wigs](https://www.trendhunter.com/trends/mullet-wig-1.md) - [Limited-Edition Peanut Snacks](https://www.trendhunter.com/trends/planters-special-reserve-peanuts.md)