# Award-Winning Noodle Launches Mr Lee’s Pure Foods is Now Available at Whole Foods Market in the US By Michael Hemsworth | Published 2020-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mr-lees-pure-foods References: [preparedfoods](https://www.preparedfoods.com/articles/123860-mr-lees-pure-foods-announces-us-debut) & [mrleesnoodles](http://www.mrleesnoodles.com/us) The Mr Lee’s Pure Foods instant [noodle](https://www.trendhunter.com/trends/instant-noodle-bowls-and-heat-serve-meat-entrees) cups are now available in the US market at [Whole Foods Market](https://www.trendhunter.com/trends/omsom-retail-debut) to offer consumers a high-quality product to pick up when looking for a convenient meal option. The expansion of the noodle cups into the US market from the UK follows on the heels of increased interest and demand amongst consumers, according to the brand. Each of the noodles are free from artificial flavors, colors, preservatives and MSG, while also featuring a gluten-free recipe. Founder and CEO Damien Lee spoke on the expansion of the Mr Lee’s Pure Foods instant noodle cups into the US Market saying, "Our brand is thrilled to enter the US market. As consumers are looking for shelf stable solutions that offer a healthy alternative, our instant-noodles in a cup is a quick and delicious option, now available to US consumers on Whole Foods Market shelves throughout the country." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Convenient Meal Options:** The availability of Mr Lee's Pure Foods instant noodle cups at Whole Foods Market in the US offers consumers a convenient and healthy meal option. - **Clean and Natural Ingredients:** The demand for instant noodles made with natural and clean ingredients, free from additives and preservatives, is on the rise. - **Gluten-free Alternatives:** The introduction of gluten-free instant noodles provides a disruptive innovation opportunity in the market, catering to the increasing number of consumers with gluten sensitivities. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the growing demand for convenient, high-quality meal options made with clean and natural ingredients. - **Retail:** The retail industry, particularly Whole Foods Market, can benefit from offering innovative and healthier alternatives to processed and artificial instant noodles. - **Health and Wellness:** The health and wellness industry can tap into the demand for gluten-free alternatives and promote the benefits of clean and natural ingredients in instant noodles. ## Related on Trend Hunter - [All-Natural Frozen Dumplings](https://www.trendhunter.com/trends/laoban-dumplings.md) - [Saucy Prepackaged Noodle Dishes](https://www.trendhunter.com/trends/omsom-saucy-noodles.md) - [Signature Chef Noodle Products](https://www.trendhunter.com/trends/momofuku-goods-noodles.md) - [White Rice Ramen Products](https://www.trendhunter.com/trends/white-rice-ramen.md) - [Authentic Heat-and-Eat Meals](https://www.trendhunter.com/trends/instant-noodle-bowls-and-heat-serve-meat-entrees.md) - [Restaurant-Inspired Instant Noodle Cups](https://www.trendhunter.com/trends/itsu-noodles-broth.md) - [Global Cuisine Instant Noodles](https://www.trendhunter.com/trends/maggi-noodles.md) - [Frozen Restaurant-Quality Dumplings](https://www.trendhunter.com/trends/mimi-chengs-dumplings.md) - [Ultra-Flavorful Bone Broth Ramens](https://www.trendhunter.com/trends/bone-broth-ramen.md)