# Free-From Cake Collections Mr Kipling Has a New Range of Health-Focused Desserts By Mishal Omar | Published 2017-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mr-kipling References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/05/mr-kiplings-gluten-free-range.html) & [brandopus](http://www.brandopus.com/) The United Kingdom-based brand Mr Kipling is now offering a healthy range of dessert options for consumers who have various dietary restrictions. The new "free-from" collection of Mr Kipling cakes comes in a variety of different flavors and accommodates people who have certain food allergies or sensitivities, or simply those who prefer having the option of consuming healthier desserts. There are three different cake flavors in the collection, including a Cherry Bakewell, an [Apple](https://www.trendhunter.com/trends/anytime-fitness-uk-ireland) Loaf Cake and a Ginger and Lemon Loaf Cake. The desserts are all [free of wheat and gluten](https://www.trendhunter.com/trends/warburtons-gluten-free), a decision that came from the increasing consumer desire for healthy alternatives to traditional desserts. The flavorful Mr Kipling "free-from" cakes are exclusive to [Tesco](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices) stores. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Free-from Desserts:** Demand for healthier dessert alternatives are driving innovation in the Free-From category. - **Health-focused Foods:** Brands are expanding their product offerings to cater to health-conscious consumers. - **Food Allergies and Sensitivities:** Companies are making ingredient adjustments to accommodate consumers with dietary restrictions. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage brands are developing products to meet the growing demand for healthier, allergy-friendly options. - **Retail:** Retailers are expanding their offerings to cater to health-conscious consumers, including partnerships with exclusive product lines. - **Catering and Food Service:** Catering and food service companies are incorporating free-from options into their menus and offerings, to accommodate guests with dietary restrictions. ## Related on Trend Hunter - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Everyday Indulgence Loaf Cakes](https://www.trendhunter.com/trends/mr-kipling-loaf-cakes.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Free-From Fall Snack Cakes](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices.md) - [Festive Snack Cake Desserts](https://www.trendhunter.com/trends/mr-kipling-signature-collection.md) - [Lunch-Friendly Cake Slices](https://www.trendhunter.com/trends/mr-kipling-lunchbox-slices.md) - [Free-From Confetti Cakes](https://www.trendhunter.com/trends/just-loves-confetti-traybake.md) - [Indulgent At-Home Baking Mixes](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes.md) - [High-Fiber Cake Snacks](https://www.trendhunter.com/trends/baked-cake-slices.md)