# Salted Caramel Baking Mixes The Mr Kipling Signature Collection Now Includes Mixes & Icings By Katherine Pendrill | Published 2026-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mr-kipling-signature References: [foodbev](https://www.foodbev.com/news/mr-kipling-expands-signature-collection-home-baking-range-with-new-salted-caramel-products)  [Premier Foods](https://www.trendhunter.com/trends/the-mr-kipling-signature-collection) is expanding the Mr Kipling [Signature Collection](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes) to include a new Salted Caramel & Belgian Milk Chocolate Cake Mix and Salted Caramel Fill & Glaze Icing. The Mr Kipling Signature Collection was launched in 2022 as a premium baked goods option. Now, the range has been expanded to include new baking mixes and icings in a delicious salted caramel flavor. The new cake mix is made with real Belgian milk chocolate pieces and only requires the addition of milk, butter and eggs for baking. The cake mix also pairs perfectly with the new Salted Caramel Fill & Glaze Icing for an indulgent at-home baking experience. As Daniel Jalalpour, the Marketing Director for Desserts, [Home Baking and](https://www.trendhunter.com/trends/home-music-school) Breakfast at Premier Foods, explains: “Mr Kipling Signature Baking Collection’s new flavour variant makes it easy to create a high-quality bake at home, while giving retailers something fresh and exciting to bring into the sector”. Image Credit: Mr Kipling ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 17% | Activity: 37% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Premium Home Baking:** Retail-ready mixes with upscale ingredients create room for brands to translate bakery-quality experiences into convenient household formats. - **Indulgent Flavor Extensions:** Salted caramel and Belgian chocolate combinations show how familiar dessert profiles can refresh legacy product lines with premium appeal. - **Hybrid Mix-and-icing Kits:** Bundled cake mixes and complementary glazes reflect growing demand for semi-homemade solutions that simplify customization without reducing perceived quality. ### Who This Affects Most - **Packaged Foods:** Shelf-stable baking products with premium positioning offer manufacturers new ways to compete beyond basic convenience and price. - **Grocery Retail:** Limited-edition and branded home baking ranges provide retailers with differentiated dessert options that can increase category excitement. - **Home Baking:** Accessible premium kits are reshaping at-home dessert preparation by merging ease, indulgence, and recognizable brand trust. ## Related on Trend Hunter - [Apple Cider Cake Mixes](https://www.trendhunter.com/trends/apple-cider-delights-cake-mix.md) - [Indulgent Chocolate Baking Mixes](https://www.trendhunter.com/trends/milk-chocolate-chip-brownie-mix.md) - [Wizard-Inspired Cake Mixes](https://www.trendhunter.com/trends/betty-crocker-harry-potter.md) - [Mochi-Inspired Waffle Mixes](https://www.trendhunter.com/trends/mochi-pancake-waffle-mixes.md) - [Branded Candy Baking Mixes](https://www.trendhunter.com/trends/betty-crocker-mms-baking-mixes.md) - [Rich Dessert-Bar Baking Mixes](https://www.trendhunter.com/trends/blondie-baking-mix.md) - [Cereal-Flavored Baking Mixes](https://www.trendhunter.com/trends/cinnamon-toast-crunch-pancake-and-baking-mix.md) - [High-Protein Baking Mixes](https://www.trendhunter.com/trends/beyond-clean-label.md) - [Better-for-You Baking Mixes](https://www.trendhunter.com/trends/banana-bread-mix.md)