# Prepackaged Easter Pies Mr Kipling Hot Cross Pies are Part of the Deliciously Good Range By Michael Hemsworth | Published 2023-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mr-kipling-hot-cross-pies References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/mr-kipling-launches-non-hfss-hot-cross-pies-for-easter-23-01-2023/) & [mrkipling](https://www.mrkipling.co.uk)  The Mr Kipling Hot Cross Pies are a new addition to the brand's Deliciously Good range that promise to provide a flavorful way to indulge one's sweet tooth this spring. The pies come with six servings to a box and are crafted with a sweet, spiced flavor profile to incorporate all the various flavors of [Easter desserts](https://www.trendhunter.com/trends/krispy-kreme-hoppy-easter) into one. The snack pies are being launched in the UK for £1.75 per box and are HFSS-compliant thanks to a 30% lower sugar recipe when compared to alternatives. Brand Director at [Premier Foods](https://www.trendhunter.com/trends/mr-kipling-simnel-slices) Mathew Bird commented on the Mr Kipling Hot Cross Pies saying, "Shoppers also look to brands that they know and love during key seasons and – with Mr Kipling ranked as one of the top Easter cake brands – the new Deliciously Good Hot Cross Pies are set to help retailers boost basket spend.” ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 3% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Easter-inspired Snacks:** Food and confectionery companies can innovate by creating Easter-themed snacks that combine various flavors of Easter desserts into one treat. - **Healthier Snack Alternatives:** Food and confectionery companies can disrupt the market and appeal to health-conscious consumers by offering lower sugar content products that are still delicious. - **Premium Snack Packaging:** Packaging companies can innovate by designing premium snack packaging that is both attractive and functional, such as pre-packaged pies with six servings per box. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can innovate by creating new Easter-themed snacks with a twist, such as mixing various Easter dessert flavors into one. - **Confectionery:** Confectionery companies can appeal to health-conscious consumers by producing healthier snack alternatives with lower sugar content that still deliver a satisfying treat. - **Packaging:** Packaging companies can create premium snack packaging that is both visually appealing and functional, such as pre-packaged pies with multiple servings in one box. ## Related on Trend Hunter - [Prepackaged Easter Celebration Cakes](https://www.trendhunter.com/trends/mr-kipling-simnel-slices.md) - [Holiday-Themed Mince Pies](https://www.trendhunter.com/trends/mr-kipling-mince-pie-range.md) - [Springtime Grocer Baked Goods](https://www.trendhunter.com/trends/hot-cross-bun-range.md) - [Oversized Easter Buns](https://www.trendhunter.com/trends/hot-cross-bun-mega-loaf.md) - [Easter Treat-Themed Cereals](https://www.trendhunter.com/trends/kelloggs-hot-cross-bun-flavour-wheats.md) - [Festive Snack Cake Desserts](https://www.trendhunter.com/trends/mr-kipling-signature-collection.md) - [Curd-Filled Hot Cross Buns](https://www.trendhunter.com/trends/curd-filled-hot-cross-buns.md) - [Springtime Snack Cake Promotions](https://www.trendhunter.com/trends/mr-kipling-and-cadbury-cake-easter-campaign.md) - [Celebratory Halloween Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cakes.md)