# Rich Pie-Inspired Ice Creams Mr Kipling Caramel Tart Ice Cream Taps into Demand for Caramel Flavor By Michael Hemsworth | Published 2025-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mr-kipling-caramel-tart References: [foodbev](https://www.foodbev.com/news/mr-kipling-adds-caramel-tart-flavour-to-ice-cream-range) & [premierfoods](https://www.premierfoods.co.uk/brands/mr-kipling/)  The [Mr Kipling](https://www.trendhunter.com/trends/cake-inspired-ice-cream) Caramel Tart ice cream is being added to the [Premier Foods](https://www.trendhunter.com/trends/mince-pie-ice-cream)-owned brand's product range in the UK as a frozen treat that aims to satisfy demand for caramel-flavored desserts. The ice cream starts off with a caramel-flavored ice cream that's paired with swirls of caramel sauce alongside pieces of sweet pastry infused throughout. The ice cream thus features a sweet, creamy and crumbly texture that satisfies cravings on multiple levels. Shoppers can pick up the ice cream in 475ml containers now at select [Morrisons](https://www.trendhunter.com/trends/cadbury-ice-cream-range) for £3.50. Marketing Director for Desserts at Premier Foods Dan Jalalpour spoke on the Mr Kipling Caramel Tart ice cream saying, "Our ice cream range has seen us bring some of our most loved treats into the frozen aisle, and our latest ice cream launch will provide shoppers with the chance to enjoy another of Mr Kipling’s iconic flavours during even more occasions." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 69% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Caramel Flavor Popularity:** The rising demand for caramel-flavored products presents a growing trend in consumer preferences for rich and indulgent dessert options. - **Hybrid Dessert Creations:** Combining elements from popular baked goods and ice cream showcases a trend of innovation in creating hybrid desserts that offer familiar yet novel experiences. - **Texture Diversity in Ice Cream:** Introducing various textures, like creamy ice cream with crumbly pastry pieces, is a trend appealing to consumers seeking multi-sensory indulgences in their desserts. ### Industries Being Reshaped - **Frozen Desserts:** The frozen desserts industry is experiencing growth with innovative flavor combinations and textures that cater to consumer demand for unique and indulgent sweet treats. - **Flavored Confectionery:** This industry sees opportunities in the development of new flavor profiles and product formats that resonate with consumers' evolving taste preferences. - **Gourmet Food Retail:** Retailers offering gourmet ice cream innovations can capitalize on the interest in high-quality, artisanal frozen treats that provide elevated eating experiences. ## Related on Trend Hunter - [Cake-Inspired Ice Creams](https://www.trendhunter.com/trends/cake-inspired-ice-cream.md) - [Holiday Pie Ice Creams](https://www.trendhunter.com/trends/mince-pie-ice-cream.md) - [Mini Strawberry Jam Tarts](https://www.trendhunter.com/trends/strawberries-cream-tarts.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Restaurant-Inspired Pudding Cakes](https://www.trendhunter.com/trends/the-mr-kipling-signature-collection.md) - [Iconic UK Cake Brands](https://www.trendhunter.com/trends/mr-kipling-cake.md) - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Golden Caramel Frozen Treats](https://www.trendhunter.com/trends/cadbury-caramilk-ice-cream-bars.md) - [Everyday Indulgence Loaf Cakes](https://www.trendhunter.com/trends/mr-kipling-loaf-cakes.md)