# Childhood Literature-Inspired Cakes These Roald Dahl-Themed Mr Kipling Cakes are Charming By Michael Hemsworth | Published 2018-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mr-kipling-cakes References: [conveniencestore](https://www.conveniencestore.co.uk/products/mr-kipling-reveals-splendiferous-roald-dahl-cakes/567562.article) & [mrkipling](http://www.mrkipling.co.uk) The [Mr Kipling cakes](https://www.trendhunter.com/trends/the-mr-kipling-signature-collection) Roald Dahl-themed treats have been unveiled by [Premier Foods](https://www.trendhunter.com/trends/premier-foods-cake) as a new lineup of offerings for the [summer season](https://www.trendhunter.com/trends/cake-treats) that are sure to be enjoyed by fans of the iconic author. The cakes are set to launch May 29 in the UK and come in varieties including, 'Enormous Croc's Chocolate Mud Pies,' 'George's Marvelous Lemon & Raspberry Whirls,' 'Mr Fox's Fantastic Forest Fruit Slices' and 'The BFG's Strawbunkle & Cream Fancies.' Each of the cakes are part of the brand's promotion to give consumers a chance to win one of several different adventure days out and holidays that are all themed with the author's stories in mind to delight children and adult alike. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Literary-themed Food Products:** Opportunity for companies to create food products inspired by popular novels and children's books, attracting fans of the literature. - **Brand Collaboration with Authors:** Collaboration between food brands and popular authors to create themed products, providing promotional opportunities and engaging fans. - **Story-inspired Adventure Promotions:** Opportunity to offer themed adventure days out and holidays based on popular literary works, appealing to fans and creating immersive experiences. ### Sectors Adopting This - **Food and Beverage:** Creating literary-inspired food products can tap into a niche market and attract customers who have a love for both literature and good food. - **Publishing:** Collaborating with food brands to create themed products can create new revenue streams for authors and publishers, while expanding their brand reach. - **Tourism and Entertainment:** Developing story-inspired adventure promotions can attract tourists and visitors looking for unique and immersive experiences related to their favorite books. ## Related on Trend Hunter - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Cake-Inspired Ice Creams](https://www.trendhunter.com/trends/cake-inspired-ice-cream.md) - [Celebratory Halloween Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cakes.md) - [Everyday Indulgence Loaf Cakes](https://www.trendhunter.com/trends/mr-kipling-loaf-cakes.md) - [Iconic UK Cake Brands](https://www.trendhunter.com/trends/mr-kipling-cake.md) - [Cartoon-Inspired Snack Cakes](https://www.trendhunter.com/trends/mr-kipling-banana-slices.md) - [Halloween-Themed Cake Slices](https://www.trendhunter.com/trends/mr-kipling-chocolate-orange-slices.md) - [Mini Strawberry Jam Tarts](https://www.trendhunter.com/trends/strawberries-cream-tarts.md) - [Lunch-Friendly Cake Slices](https://www.trendhunter.com/trends/mr-kipling-lunchbox-slices.md)