# Exclusive Nutty Beer Launches Planters Taps Consumers for the Campaign of Its Mr. IPA-Nut By Kalin Ned | Published 2019-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mr-ipanut References: [mediapost](https://www.mediapost.com/publications/article/326964/planters-crowdsources-ad-to-promote-mr-peanut-bra.html) & [youtube](https://www.youtube.com/watch?v=0T5oTUqGxSE#action=share) Mr. IPA-Nut is a nut-infused beer that has a "citrus aroma with a hint of honey-roasted peanuts, followed by a slightly salty finish." The beverage is completed in a collaboration between [Planters](https://www.trendhunter.com/trends/nuttiest-dive-bar) and Noon Whistle Brewing. It is launched in a limited run. The inspiration for Mr. IPA-Nut comes from pure consumer feedback through a survey that revealed that "64% of men agree that nuts are the best salty snack to pair with their beer." Moreover, Planters invited consumers to participate in a "social crowdsourcing campaign" with a #BeerGoesNuts across platforms like [Instagram](https://www.trendhunter.com/trends/the-neighborator) or [Twitter](https://www.trendhunter.com/trends/beer-nfts). The initative is further described in an uplifting commercial. The social crowdsourcing initative for Mr. IPA-Nut will help Planters create "the nuttiest beer ad of all time." ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Nut-infused Beverages:** Beverage companies can partner with nut brands to create nut-infused drinks and tap into the growing demand for unique and flavorful beverages. - **Social Crowdsourcing Campaigns:** Companies can engage with their customers through social crowdsourcing campaigns to not only create great products, but also foster consumer engagement and loyalty. - **Consumer Feedback-driven Innovation:** By utilizing consumer feedback through surveys and social media campaigns, companies can create innovative and successful products that cater to their customers' desires and preferences. ### Industries Being Reshaped - **Beverage:** The beverage industry can explore nut-infused drinks and other unique flavor combinations to create new products that appeal to consumers. - **Marketing and Advertising:** Marketing and advertising firms can develop creative social crowdsourcing campaigns to help companies engage with their customers and create memorable ad campaigns. - **Food and Snack:** The food and snack industry can collaborate with beverage companies to create drink and snack combinations that complement each other and provide a unique experience for consumers. ## Related on Trend Hunter - [Peanut-Shaped Mobile Bars](https://www.trendhunter.com/trends/nuttiest-dive-bar.md) - [Beer-Paired Peanut Snacks](https://www.trendhunter.com/trends/craft-peanuts.md) - [Nutty Co-Branded Stouts](https://www.trendhunter.com/trends/deep-roast-peanut-stout.md) - [Limited-Edition Peanut Snacks](https://www.trendhunter.com/trends/planters-special-reserve-peanuts.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Flavor-Forward Cashew Snacks](https://www.trendhunter.com/trends/cashew-nut-snacks.md) - [CPG Brand Beer Collaborations](https://www.trendhunter.com/trends/split-face.md) - [Sweetly Spiced Snack Peanuts](https://www.trendhunter.com/trends/sweet-spicy-dry-roasted-peanuts.md) - [Holiday-Themed Nut Snacks](https://www.trendhunter.com/trends/planters-products.md)