# Minimalist Pastry Packaging This Mr Holmes Bakehouse Package Design is Perfectly San Francisco By Rebecca Byers | Published 2015-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mr-holmes-bakehouse References: [thedieline](http://www.thedieline.com/blog/2015/3/2/mr-holmes-bakehouse) & [mrholmesbakehouse](http://www.mrholmesbakehouse.com/) Mr Holmes Bakehouse is one of San Francisco's most infamous sweet shops, offering a creative and delicate selection of [fine pastries, donuts and cupcakes](https://www.trendhunter.com/trends/sweet-diplomacy-paris-box) with sleek, eye-catching branding that's sure to make the experience just as easy on the eyes. A new [package design](https://www.trendhunter.com/trends/higgidy) for the Bakehouse's [to-go boxes](https://www.trendhunter.com/trends/little-big-cake-bento-boxes) by co-owner and graphic designer Aron Tzimas reconfirms the brand's stylish presentation in the same way the shop's curbside appeal does. Brandishing a neon wall sign baring their infamous catchphrase, "I Got Baked in San Francisco," Mr Holmes Bakehouse's shop interior matches the boxes quite well, given the white tiled walls and minimalist gold cursive writing. The intricate boxes make giving someone an unexpected pastry as delightful as one could imagine. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 82% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Packaging:** There is a trend towards minimalist packaging designs that are sleek and eye-catching. - **Curbside Appeal:** Businesses are focusing on creating a visually appealing and cohesive brand image from their storefront to their packaging. - **Creative and Delicate Pastries:** There is a growing demand for unique and elegant pastries that provide an unexpected and delightful experience. ### Sectors Adopting This - **Bakery:** Bakeries can capitalize on the trend of minimalist packaging to enhance the presentation and appeal of their products. - **Graphic Design:** The demand for stylish package design presents a disruptive innovation opportunity for graphic designers to create sleek and eye-catching branding. - **Hospitality:** Restaurants and cafes can incorporate curbside appeal into their overall brand experience, from their interior design to their to-go packaging. ## Related on Trend Hunter - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Streamlined Seasonal Cafe Branding](https://www.trendhunter.com/trends/tim-hortons-seasonal-packaging.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Exquisite Bakery Designs](https://www.trendhunter.com/trends/pastis-de-belm.md) - [Packaging Anniversary Refresh](https://www.trendhunter.com/trends/kings-hawaiian-2.md) - [Sweet Treat Rebrands](https://www.trendhunter.com/trends/the-new-killer-brownie.md) - [Bakery-Inspired Candle Boxes](https://www.trendhunter.com/trends/candle-bakery.md)