# Collaborative Pancake-Themed Streetwear Holiday Inn Express x Mr. Eatwell Present a Custom Capsule By Debra John | Published 2024-09-24 | World Source: Trend Hunter, https://www.trendhunter.com/trends/mr-eatwell References: [mreatwell](https://mreatwell.com/?srsltid=AfmBOoqcKoDdtrgzgQ8Siyr15rdr0Ha12wQJ5loffPpDyHn9AVlDjV0X) & [instagram](https://www.instagram.com/mr_eatwell)  Designer Mr. Eatwell has partnered with [Holiday Inn Express](https://www.trendhunter.com/trends/holiday-inn-express-1), an [IHG](https://www.trendhunter.com/trends/the-festival-closet) hotel brand known for "serving 28 million pancakes annually," to launch a [unique streetwear collection](https://www.trendhunter.com/trends/mcdonaldland-clothing-line) in celebration of National Pancake Day on September 26. This exclusive collaboration introduces the “Pancakesuits,” a custom capsule collection featuring limited-edition hoodies and crewneck sweatshirts. The collection includes a distinctive feature: a hidden warming pocket designed to keep pancakes warm while on the go. Additionally, "each purchase of a set with the warming pocket comes with a bonus of 50,000 IHG One Rewards points, redeemable for a one-night stay at most Holiday Inn Express hotels." The collection will be available for purchase starting September 24 through the Mr. Eatwell website; on National Pancake Day, consumers can also receive a 50% discount on their entire purchase using a redeemable code. Image Credit: Mr. Eatwell / Holiday Inn Express ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 50% | Activity: 18% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Innovative-fashion Hybrids:** The integration of functional elements like warming pockets in fashion pieces exemplifies a creative convergence of utility and style. - **Brand-synergy Collaborations:** Brands such as Holiday Inn Express and Mr. Eatwell partnering for unique product lines highlight lucrative cross-industry collaborations. - **Limited-edition Drops:** By offering exclusive, time-sensitive collections, businesses can create a sense of urgency and excitement among consumers. ### Industries Being Reshaped - **Hospitality-brand Merchandise:** The launch of fashion collections by hotel brands like Holiday Inn Express opens new revenue streams and strengthens brand loyalty. - **Functional Apparel Innovation:** The development of garments with unique features such as warming pockets can set new standards in the apparel industry. - **Event-based Marketing:** Leveraging national holidays and special occasions for product launches can significantly boost consumer engagement and sales. ## Related on Trend Hunter - [Pancake-Warming Hoodie Sets](https://www.trendhunter.com/trends/holiday-inn-express-1.md) - [Pancake House Getaways](https://www.trendhunter.com/trends/eggo-house-of-pancakes.md) - [Wearable Breakfast Subscriptions](https://www.trendhunter.com/trends/everyday-shirts.md) - [Snack-Inspired Streetwear Drops](https://www.trendhunter.com/trends/blvck-paris-x-pringles.md) - [Brunch Culture-Inspired Capsules](https://www.trendhunter.com/trends/the-breakfast-club-1.md) - [Restaurant Chain-Inspired Cereals](https://www.trendhunter.com/trends/ihop-mini-pancake-cereal.md) - [Comfort-Inspired Waffle Hotel Pop-Ups](https://www.trendhunter.com/trends/choice-hotels-internationals.md) - [Sample-Style Diner Pancake Dishes](https://www.trendhunter.com/trends/pancake-flight-breakfeast.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md)