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# Blogger Footwear Collections
Leandra Medine's 'MR by Man Repeller' is Debuting on Net-a-Porter

By Laura McQuarrie | Published 2016-10-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mr-by-man-repeller
References: [refinery29](http://www.refinery29.com/2016/10/127736/man-repeller-net-a-porter-new-shoe-collection?utm_source=feed&utm_medium=rss) & [net-a-porter](https://www.net-a-porter.com/us/en/Shop/Designers/MR_by_Man_Repeller?pn=1&npp=60&image_view=product&dScroll=0)

MR by Man Repeller is the first footwear collection by Man Repeller's Leandra Medine, which puts her signature eccentric spin on classic shoe silhouettes.

The 10-piece MR footwear collection includes [velvet platforms](https://www.trendhunter.com/trends/8inch-flipflops), gold boots and [platform sandals](https://www.trendhunter.com/trends/platformstyle-sandals) with rainbow-colored straps. As well as embodying the exact spirit of Man Repeller in terms of looks, the shoes also take on on-brand names such as 'Lol If You Think I'm Walking' and 'The Alternative to Bare Feet.'

The unusual footwear collection is now being sold on [Net-a-Porter](https://www.trendhunter.com/trends/alessandra-rich) and it targets women who are unafraid of expressing themselves through their personal style and fashion choices—many of who are likely already dedicated readers of the Man Repeller fashion blog.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 72% | Activity: 47% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Eccentric Footwear:** Disruptive innovation opportunity: Introduce unique and unconventional shoe designs that cater to individuals looking for bold and expressive fashion choices.
- **Personalized Branding:** Disruptive innovation opportunity: Develop footwear collections that incorporate on-brand names and messaging, allowing customers to connect with the product on a deeper level.
- **Fashion Blogger Collaborations:** Disruptive innovation opportunity: Partner with influential fashion bloggers to create exclusive footwear collections that resonate with their dedicated readership and expand brand reach.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Embrace unique footwear collections to attract fashion-forward consumers who are seeking distinctive and unconventional styles.
- **Online Luxury Retail:** Disruptive innovation opportunity: Introduce exclusive and unconventional footwear collections to online marketplaces that appeal to fashion-conscious shoppers looking for unique and high-end options.
- **Fashion Blogging:** Disruptive innovation opportunity: Collaborate with emerging fashion bloggers to create footwear lines that capture their individual aesthetics and resonate with their dedicated audience.

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