# Hypnotic Chocolate Branding Mr. Brigadier Packaging Harkens to the Treat's History By Amelia Roblin | Published 2011-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mr-brigadier-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/08/mr-brigadier.html) & [danieldg.br](http://www.danieldg.com.br/projetos.php) Classic [negrinho chocolates](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box) have been given a fresh and contemporary image with the design of Mr. Brigadier packaging. Daniel Machado wished however to instill each box and jar with a subtle taste of the sweets' history through the conception of the [retro logo](https://www.trendhunter.com/trends/back-to-nature-1) and the mesmerizing color scheme. Firstly, Senhor Brigadeiro himself was rendered in a simple two-tone illustration complete with a dinner jacket, a curling mustache and a monocle. The image is embraced with a spiraling frame employed as a medallion to label each [chocolate wrapper](https://www.trendhunter.com/trends/fortnum-mason-and-otherway). When it comes to the aesthetic of Mr. Brigadier packaging, the color black was a deliberate decision, since the nickname of these confections literally means "blackie." Printed with fine curving stripes against yellow, this project succeeds to be low-cost, sophisticated and scrumptious. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 82% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Retro Branding:** Opportunity for businesses to reintroduce classic branding elements with a modern twist. - **Nostalgic Packaging:** Potential to tap into consumer desire for products that evoke a sense of nostalgia. - **Low-cost Sophistication:** Disruptive innovation to create affordable yet high-quality packaging designs. ### Sectors Adopting This - **Food Packaging:** Innovative packaging solutions for food products. - **Confectionery:** Opportunity to create unique and visually appealing packaging for confectionery products. - **Graphic Design:** Disruptive innovation in graphic design to create visually striking packaging. ## Related on Trend Hunter - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Brazilian-Inspired Valentine's Chocolates](https://www.trendhunter.com/trends/marys-brigadeiro-sweets.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Heritage-Driven Chocolate Branding](https://www.trendhunter.com/trends/godiva-brand-identity.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md)