# Chickpea-Powered Chocolate Spreads Mr. Beans' Protein Cream is Plant-Based & Allergy-Friendly By Laura McQuarrie | Published 2025-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mr-beans-protein-cream References: [taste.anuga.de](https://taste.anuga.de/neuheitendatenbank/produkt.php?id=2139&lng=en) & [martinorossispa](https://www.martinorossispa.com/)  Many chocolatey spreads are packed with excess sugar, forcing consumers to choose between great taste and nutritional value, and Mr. Beans' protein cream offers a different experience that balances flavor and benefits. This 100% plant-based formula, described "a new way to eat legumes," does away with several ingredients common in [chocolatey, nutty spreads](https://www.trendhunter.com/trends/cashew-hazelnut-cocoa-spread): soy, milk and hazelnuts. This gluten-free, allergen-free spread makes the most of roasted chickpeas for a smooth, creamy profile and a delicious boost, whether it's enjoyed in the morning, afternoon or as an evening snack. [Protein-forward products](https://www.trendhunter.com/trends/majic-protein) are gaining traction as consumers seek out foods that help them stay fuller for longer and provide fuel for the demands of everyday life. Ingredient-conscious shoppers are also paying close attention to other better-for-you features, and this [chocolatey chickpea spread](https://www.trendhunter.com/trends/functional-hummus) ticks multiple boxes. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 55% | Activity: 61% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Protein Products:** The rising demand for nutritious, sustainable plant-based protein alternatives is driving innovation in the food industry, transforming traditional offerings with healthier, allergen-free options. - **Allergen-free Foods:** With more consumers experiencing food allergies or intolerances, the market for allergen-free foods is expanding, offering various delicious options without common allergens like nuts and soy. - **Ingredient-conscious Consumption:** Growing consumer awareness about ingredients is encouraging brands to develop products with clean labels, featuring natural and recognizable components. ### Who This Affects Most - **Nut-free Spreads:** Innovations in nut-free spreads provide satisfying alternatives for consumers with dietary restrictions, enhancing the inclusivity of product lines. - **Plant-based Snack Foods:** The rising popularity of plant-based snack foods offers opportunities for companies to cater to health-focused and environmentally-conscious consumers. - **Functional Food and Beverage:** As consumers prioritize health, the functional food and beverage market is evolving with products that offer additional nutritional benefits beyond basic sustenance. ## Related on Trend Hunter - [Protein-Packed Chocolate Spreads](https://www.trendhunter.com/trends/chocolate-power-spread.md) - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [Dairy-Free Hazelnut Spreads](https://www.trendhunter.com/trends/nutella-plantbased.md) - [Tahini-Based Snack Spreads](https://www.trendhunter.com/trends/messy-face-spread.md) - [Single-Origin Hazelnut Spreads](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread.md) - [Three-Ingredient Nut Spreads](https://www.trendhunter.com/trends/cravers.md) - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Nut-Free Chocolate Spreads](https://www.trendhunter.com/trends/choc-pot-hazelnot.md) - [Better-for-You Hazelnut Spreads](https://www.trendhunter.com/trends/chocolate-hazelnut-spread.md)