# Seashell-Inspired Sneaker Concepts Mr. Bailey and adidas Originals Unveiled the Ammonite Superstar By Riley von Niessen | Published 2020-11-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mr-bailey References: [hypebeast](https://hypebeast.com/2020/11/mr-bailey-adidas-originals-ammonite-superstar-the-evolution-of-the-shell-toe-concept-art) & [adidas](https://www.adidas.ca/en/originals) In a partnership with adidas Originals, Mr. Bailey, an industrial designer who's based out of London, unveiled a new project called 'Ammonite Superstar: The Evolution of the Shell Toe.' For the sneaker concept, Mr. Bailey transforms the brand's 'Superstar' silhouette, a classic model that's characterized by its sleek leather build and three stripe branding. In the updated design, Mr. Bailey adds a Shell Toe that takes cues from ammonoids—an extinct marine species that have flat-coiled shells. Apart from adding a futurist aesthetic to the design, the Shell Toe is said to offer increased "buoyancy and stability of the cephalopod, which makes for a unique wearing experience." As a concept project for adidas Originals' 'Catalyst for Change' program, the sneaker was created to celebrate the 50th anniversary of the Superstar, however will not be released. Image Credit: Mr. Bailey ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Shell Toe Sneakers:** Opportunity to create innovative shoe designs inspired by natural forms and materials. - **Futurist Aesthetics:** Opportunity to incorporate futuristic design elements into various products and industries. - **Celebrating Milestones:** Opportunity to create commemorative projects for special anniversaries or occasions. ### Sectors Adopting This - **Footwear:** Opportunity to introduce new sneaker designs that are inspired by nature and offer unique wearing experiences. - **Fashion:** Opportunity to incorporate futuristic design elements into clothing and accessory lines. - **Consumer Goods:** Opportunity to create limited-edition commemorative products for special occasions or milestones. ## Related on Trend Hunter - [Semi-Translucent Sneaker Shells](https://www.trendhunter.com/trends/bubble-shell.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Retooled Reimagined Lifestyle Sneakers](https://www.trendhunter.com/trends/masha-popova.md) - [Textured Shell-Toe Shoes](https://www.trendhunter.com/trends/clot-x-adidas.md) - [Collaborative Shell-Toe Sneakers](https://www.trendhunter.com/trends/sp5der-x-adidas.md) - [Collaborative Dynamic Bright Sneakers](https://www.trendhunter.com/trends/jellyfish-sneaker.md)