# Cheese-Inspired Luxury Purses The Mr. Bags and Longchamp Collection Includes Seven Handbags By Grace Mahas | Published 2020-01-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/mr-bags-x-longchamp References: [ca.longchamp](https://ca.longchamp.com/en/mr-bags-longchamp-fw19) & [ca.longchamp](https://ca.longchamp.com/en/mr-bags-longchamp-fw19) For the third year in a row, luxury purse brand [Longchamp](https://www.trendhunter.com/trends/longchamp-1) joined forces with the Chinese digital influencer Mr. Bags to launch a [novelty and striking 7-piece collection](https://www.trendhunter.com/trends/stan-onigiri-purse). Inspired by the "Chihuo" concept -- meaning food in Chinese -- this collection comes in a variety of sizes and styles for an elevated and luxurious aesthetic. The Mr. Bags x Longchamp collection boasts a [cheese-inspired aesthetic](https://www.trendhunter.com/trends/cheese-pocket-jeans), which some purses feature a bold pattern of bright yellow cheese wedges and others featuring avant-garde details like a bite-sized chunk missing from the flap. To showcase the new collaboration, the brands released an adorable video showcasing two friends dining together, one a mouse and one a human, with the iconic cheese blocks and purses making an appearance throughout the video. Image Credit: Longchamp ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 45% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Cheese-inspired Fashion:** Opportunity to disrupt the luxury fashion industry by incorporating unique and whimsical food-inspired designs. - **Digital Influencer Collaborations:** Opportunity to disrupt fashion collaborations by partnering with influential figures in the digital space. - **Elevated Food-inspired Aesthetics:** Opportunity to disrupt the accessory industry by introducing elevated and artistic design elements inspired by food. ### Sectors Adopting This - **Luxury Fashion:** Disruptive innovation potential in the luxury fashion industry by incorporating unconventional and playful designs. - **Fashion Collaborations:** Disruptive innovation potential in the fashion collaboration space by partnering with digital influencers. - **Accessories:** Disruptive innovation potential in the accessory industry by introducing unique and artistic food-inspired aesthetics. ## Related on Trend Hunter - [Cheesecake Handbags](https://www.trendhunter.com/trends/cheesecake-handbag.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Chocolate-Crafted Intricate Luxe Bags](https://www.trendhunter.com/trends/egg-bag.md) - [Luxe Lunchtime-Inspired Accessories](https://www.trendhunter.com/trends/louis-vuitton-sandwich-bag.md) - [Lobster-Shaped Luxury Bags](https://www.trendhunter.com/trends/lobster-bag.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Cheese-Infused Luxury Chocolates](https://www.trendhunter.com/trends/m-cacao-fromage-chocolate-collection.md)