# MPAA Uses Dogs to Find Pirated DVDs By Hobbyist | Published 2007-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mpaa-uses-dogs-to-find-pirated-dvds References: [news.softpedia](http://news.softpedia.com/news/MPAA-Uses-Dogs-to-Find-Pirated-DVDs-23401.shtml) MPAA, FACT (Federation Against Copyright Theft), [FedEx](https://www.trendhunter.com/trends/free-insomnia-cookies) and HM Revenue & Customs have joined forced to fight DVD piracy. Instead of using hi-tech sensors or sophisticated systems, they're new approach is to use Labradors named Lucky and Flo. The dogs underwent an eight month period of training to be able to identify DVDs that may be located in boxes, envelopes or other packaging, as well as discs hidden amongst other goods which are often smuggled by criminal networks involved in large scale piracy operations. At Stansted Airport, the dogs were put on a test for the first time and were immediately successful in identifying packages and parcels containing DVDs. “This is the first time dogs have been used anywhere in the world to search for counterfeit DVDs and the results were amazing,” said Raymond Leinster Director General of FACT. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Canine-assisted Anti-piracy:** Using specially trained dogs to sniff out pirated DVDs offers a unique and effective approach to combating copyright infringement. - **Alternative Anti-piracy Methods:** The use of dogs as an anti-piracy measure highlights the potential for unconventional solutions to combat intellectual property theft. - **Smuggling Detection Innovation:** The success of using dogs to identify hidden DVDs demonstrates the need for innovative strategies and technologies to combat large-scale piracy. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can explore the use of dogs or other non-conventional methods to reduce piracy and protect intellectual property. - **Security Services:** Security companies can consider integrating specially trained dogs into their offerings to provide unique and effective anti-piracy solutions. - **Logistics and E-commerce:** The logistics and e-commerce sectors can benefit from adopting innovative methods, like using dogs, to detect smuggling of counterfeit goods, including pirated DVDs. ## Related on Trend Hunter - [Pizza Delivery Robot Dogs](https://www.trendhunter.com/trends/domidog.md) - [Animal Casting Directories](https://www.trendhunter.com/trends/animalsfilm.md) - [Crash Test Dummy Dogs](https://www.trendhunter.com/trends/crash-test-dummy-dogs.md) - [Connected Dog Entertainment Systems](https://www.trendhunter.com/trends/dogsplay-entertainment-system.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Pop-Up Pet Screenings](https://www.trendhunter.com/trends/lamph-posts.md) - [Scent-Infused Dog Training Stickers](https://www.trendhunter.com/trends/dog-training.md) - [Modular Canine Helmets](https://www.trendhunter.com/trends/canine-helmet.md) - [Canine Sniffing Workshops](https://www.trendhunter.com/trends/sniff-n-seek.md)