# Online Organic Salmon Retailers Mowi Scotland Launched a Line of Organic Salmon Fillets and Slices By Elena Rahman | Published 2022-02-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mowi-scotland References: [seafoodsource](https://www.seafoodsource.com/news/foodservice-retail/mowi-scotland-launches-organic-salmon-into-online-retailer) & [ocado](https://www.ocado.com/products/mowi-organic-smoked-salmon-slices-576903011)  [Mowi Scotland](https://www.trendhunter.com/trends/salmon-meals) is a premium salmon provider. The company recently launched a range of organic salmon through a partnership with [Ocado](https://www.trendhunter.com/trends/goatsbridge-trout). Consumers can now shop from Mowi's range of Scottish Salmon Fillets and Smoked Scottish Slices from Ocado's online store. The fillets are available in 240-gram packages. On the other hand, the smoked slices are sold as 100-gram packages. In addition, they are expertly smoked over oak and beech chippings. Both products are independently verified as organic products through the [Soil Association's](https://www.trendhunter.com/trends/citizens-of-soil) certification system. Ocado is now selling the salmon offerings alongside the full Mowi Scotland range, which includes slow-roasted, ready-to-eat Piri Piri fillets. Ocado and Mowi have a mutual interest in sustainability, making the partnership a practical step towards a more eco-friendly fish and seafood industry. Image Credit: Mowi Scotland ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Organic Salmon:** The trend towards organic salmon is disrupting the seafood industry, creating opportunities for new organic seafood retailers and suppliers. - **Online Grocery Retail:** Increased online grocery retailing is disrupting the food industry, creating opportunities for new e-commerce platforms and omni-channel retailers. - **Sustainability:** The trend towards sustainable seafood is disrupting the industry, creating opportunities for companies to develop more environmentally-friendly practices and products. ### Sectors Adopting This - **Seafood:** The movement towards organic, sustainable seafood is disrupting the traditional seafood industry, leading to new opportunities for organic seafood retailers, suppliers, and producers. - **E-commerce:** The trend towards online grocery retailing is disrupting the food industry, creating opportunities for new e-commerce platforms, logistics providers and fulfillment companies. - **Food Production:** The trend towards sustainable and organic food production is disrupting the food industry, creating opportunities for companies to develop new products, practices, and supply chains that are eco-friendly. ## Related on Trend Hunter - [Oven-Ready Salmon Meals](https://www.trendhunter.com/trends/salmon-meals.md) - [Seafood Grocer Partnerships](https://www.trendhunter.com/trends/goatsbridge-trout.md) - [Whole-Cut Plant-Based Salmon](https://www.trendhunter.com/trends/wholecut-plantbased-salmon.md) - [Premium Antibiotic-Free Salmon](https://www.trendhunter.com/trends/antibioticfree-salmon.md) - [Salmon Bacon Strips](https://www.trendhunter.com/trends/secret-island-salmon-bacon.md) - [Plant-Based Smoked Salmon Slices](https://www.trendhunter.com/trends/smokey-slices.md) - [Vegan Smoked Salmon Slices](https://www.trendhunter.com/trends/vegan-smoked-salmon-slices.md) - [Plant-Based Smoked Salmons](https://www.trendhunter.com/trends/plant-based-smoked-salmon.md) - [Algae-Based Salmon Alternatives](https://www.trendhunter.com/trends/smoked-salmon-analog.md)