# Affordable Fitness Trackers Movo Wave is a Stylish and Accessibly-Priced Personal Fitness Tracker By Laura McQuarrie | Published 2014-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/movo-wave References: [getmovo](http://www.getmovo.com/) & [getmovo](http://www.getmovo.com/) Most people are pumped about the idea of a [wearable personal fitness tracker](https://www.trendhunter.com/trends/airjump)—but Movo discovered that the reason most people don't own one comes down to cost and developed the Movo Wave as a [highly accessible option](https://www.trendhunter.com/trends/redmi-watch-move) for all. Priced at about $30, the handy Movo Wave fitness tracker works alongside the Movo Wave app to measure your step count, distance traveled and calories burned. The wristband is slim, water-resistant and weighs in at less than an ounce, so it won't get in the way during a workout. The wristband can also be customized with your choice of [colored band](https://www.trendhunter.com/trends/allai-wearable1), so that the wrist accessory looks more like a jewelry piece that can be changed to match your workout gear or outfit. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Fitness Trackers:** The trend towards affordability in fitness trackers presents opportunities for companies to capture a larger and more diverse market share. - **Personalized Wearable Technology:** The trend towards personalization in wearable technology presents opportunities for companies to cater to individual tastes and styles. - **Simple Fitness Tracking Features:** The trend towards simplicity in fitness tracking features presents opportunities for companies to capture the market of consumers who don't need or want complex tracking functions. ### Sectors Adopting This - **Fitness Wearables:** The fitness wearables industry should consider the opportunity to expand their market by offering more accessible and personalized options. - **Jewelry Industry:** The jewelry industry should consider the opportunity to expand their offerings into the wearable technology market by creating stylish and customizable options that appeal to consumers. - **Mobile App Development:** The mobile app development industry should consider the opportunity to create simple and user-friendly fitness tracking apps that cater to a wider range of users. ## Related on Trend Hunter - [AI-Driven Fitness Solutions](https://www.trendhunter.com/trends/aidriven-fitness-solution.md) - [Accessible Health-Tracking Rings](https://www.trendhunter.com/trends/movano-ring.md) - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md) - [Hybrid Fitness Smartwatches](https://www.trendhunter.com/trends/moto-watch-40.md) - [Retro Digital Tracking Watches](https://www.trendhunter.com/trends/wsb1000.md) - [Motion-Sensing Wristwatches](https://www.trendhunter.com/trends/casio-digital-basic-gdb500.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Trainer-Approved Fitness Trackers](https://www.trendhunter.com/trends/itouch-air-4-jillian-michaels-edition.md) - [Blood Pressure-Tracking Smart Rings](https://www.trendhunter.com/trends/moov-ring.md)