# Fast-Fashion eSports Apparel Movistar Riders and Pull&Bear Team Up for a Collaborative Collection By Jana Pijak | Published 2019-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/movistar-riders References: [esportsobserver](https://esportsobserver.com/movistar-riders-clothing-line/) & [pullandbear](https://www.pullandbear.com/ic/en/) eSports organization Movistar Riders -- with teams competing in Call of Duty, League of Legends and other popular titles -- has joined forces with Spanish fast-fashion brand Pull & Bear for a [collaborative apparel line](https://www.trendhunter.com/trends/league-is-dead) that is geared toward gamers. The apparel line is [streetwear-themed](https://www.trendhunter.com/trends/anti-social-social-club-1), featuring logo-adorned hoodies and other casuals. With the popularity of eSports at an all-time high among Gen-Z and Millennial consumers, brands in the fashion sector are partnering with gaming industry leaders to launch exclusive merchandise. The Movistar Riders and Pull & Bear apparel range is all about comfort without skipping out on fun design elements like both brands' logos featured throughout. The collaboration includes pieces priced from 12.99€ to 25.99€, making it accessible for gamers seeking affordable, licensed merchandise. Image Credit: Movistar Riders ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion-gaming Collaborations:** The demand for exclusive merchandise from gaming industry leaders is driving fashion brands to collaborate and launch special collections. - **Streetwear-themed Apparel:** Fashion brands are designing apparel lines with streetwear aesthetics to cater to the preferences of Gen Z and Millennial gamers. - **Affordable Licensed Merchandise:** Brands are creating affordable merchandise options to cater to gamers who seek licensed products without breaking the bank. ### Where This Applies - **Fashion:** Fashion brands are partnering with gaming industry leaders to capitalize on the growing demand for gaming-themed apparel. - **Gaming:** The gaming industry is collaborating with fashion brands to offer exclusive merchandise options to gamers and expand their market reach. - **Retail:** Retailers are capitalizing on the trend of fashion-gaming collaborations to attract and engage with Gen Z and Millennial consumers. ## Related on Trend Hunter - [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md) - [Esports Streetwear Partnerships](https://www.trendhunter.com/trends/smiley.md) - [Esports Merchandising Deals](https://www.trendhunter.com/trends/100-thieves-6.md) - [Esports Organization-Backed Apparel](https://www.trendhunter.com/trends/champion-1.md) - [Luxe Esports Apparel](https://www.trendhunter.com/trends/g2-esports-3.md) - [Collaborative Esports Fashion Capsules](https://www.trendhunter.com/trends/league-is-dead.md) - [Game-Inspired Y2K Collaborations](https://www.trendhunter.com/trends/flyquest-1.md) - [Gaming-Inspired Apparel](https://www.trendhunter.com/trends/10th-anniversary.md) - [Game-Collaborative Phygital Apparel](https://www.trendhunter.com/trends/need-for-speed.md)