# Moving-Inspired Playlists Spotify's 'Moving to Canada' Playlist References the American Election By Laura McQuarrie | Published 2016-09-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/moving-to-canada References: [marketingmag](http://www.marketingmag.ca/advertising/watch-this-spotify-soundtrack-for-americans-moving-to-canada-171741) & [movinguptocanada](http://movinguptocanada.com/) Ahead of the [upcoming US presidential election](https://www.trendhunter.com/trends/election-escape) in November, many Americans have expressed that they will be considering moving to Canada in the case that a certain candidate gets elected into office. This bold declaration has inspired many brands to capitalize on this notion, including [Spotify](https://www.trendhunter.com/trends/spotify-7), which created a 'Moving to Canada' playlist. Spotify draws attention to its [Moving to Canada playlist](https://www.trendhunter.com/trends/create-cover-art) with an ad titled 'Spotify: Moving,' which features a couple driving their entire house north, set to the tune of Flo Rida's 'My House.' As well as featuring this track by Flo Rida, the playlist on Spotify also includes a number of home- and moving-themed tunes like 'Run Away with Me' by Carly Rae Jepsen, as well as 'Moving in the Dark' by Neon Trees. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Moving-inspired Playlists:** Creating playlists based on current events or popular cultural themes can attract user engagement and brand attention. - **Capitalizing on Political Sentiments:** Brands can leverage political sentiments and public opinions to create targeted marketing campaigns or products. - **Nationalistic Branding:** Using nationalistic themes, such as moving to a different country, can resonate with consumers and generate interest in a brand. ### Sectors Adopting This - **Music Streaming:** Music streaming platforms can create curated playlists based on current events to engage users and attract new subscribers. - **Advertising:** Advertising agencies can create innovative campaigns that tap into political sentiments and cultural themes to capture audience attention. - **Home & Relocation Services:** Companies in the home and relocation industry can leverage the concept of moving to a different country to offer specialized services and attract new clients. ## Related on Trend Hunter - [Creative Playlist-Making AI Tools](https://www.trendhunter.com/trends/spotify-7.md) - [Hyper-Personalized Playlists](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec.md) - [Song-Inspired Travel Guides](https://www.trendhunter.com/trends/easyjet-spotify.md) - [AI Playlist Prompts](https://www.trendhunter.com/trends/ai-playlist.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md) - [Spotify Audiobook Expansions](https://www.trendhunter.com/trends/spotify-audiobook.md) - [Musical Playlist Time Capsules](https://www.trendhunter.com/trends/playlist-in-a-bottle.md) - [Creative Playlist Generators](https://www.trendhunter.com/trends/spotify-ai-playlist.md) - [Poster-Inspired Music Playlists](https://www.trendhunter.com/trends/lineupsupply.md)