# Interactive Children's Books 'Moving Tales' is a Clever Approach to Reading on the Go By Brian Hubenig | Published 2010-08-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/moving-tales References: [moving-tales](http://www.moving-tales.com/index.html) & [youtube](http://www.youtube.com/watch?v=1mfm9dwLzdU&feature=player_embedded) We have the technology to create a revolution in reading, and Matthew Talbot-Kelly is using it. He’s bringing interactive books to a new level with his company, ‘Moving Tales,’ breaking the PDF flip-page approach to books for the [iPad](https://www.trendhunter.com/trends/eyetracking-platform). Interactive video and audio allow the books to take on a life of their own. The first book, called ‘The Pedlar Lady of Gushing Cross,’ is a big taste of what’s to come from this upstart business. ‘Moving Tales’ has plans to release more interactive iPad books in the future. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 34% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Interactive Storytelling:** The growing demand for interactive children's books presents an opportunity for companies to explore interactive and immersive storytelling technology for all ages. - **Digital Learning:** The popularity of interactive children's books suggests a need for more engaging and interactive digital learning resources, opening up opportunities for edtech companies. - **Gamification:** The incorporation of game mechanics in interactive children's books creates an opportunity for gamification in education and entertainment industries. ### Who This Affects Most - **Publishing:** Publishing companies can expand their offerings by incorporating interactive elements into traditional print books, adapting to shifting consumer preferences. - **Education and E-learning:** As interactive and engaging content becomes more popular, e-learning platforms and educators can leverage this trend to enhance digital learning experiences for students. - **Entertainment and Gaming:** The rise in interactive storytelling and gamification creates opportunities for entertainment and gaming companies to explore new ways of engaging audiences through immersive experiences. ## Related on Trend Hunter - [Personalized Children’s Stories](https://www.trendhunter.com/trends/taleored.md) - [Personalized AI Stories](https://www.trendhunter.com/trends/magic-bookshelf.md) - [Kid's AI Storytelling Platforms](https://www.trendhunter.com/trends/fairy-tales-world-kid-stories.md) - [Interactive AI Audio Books](https://www.trendhunter.com/trends/owl-dragon-a-magical-adventure.md) - [Personalized Storytelling Platforms](https://www.trendhunter.com/trends/magical-childrens-book.md) - [Personalized Children’s Books](https://www.trendhunter.com/trends/tinyherostories.md) - [Personalized AI Stories](https://www.trendhunter.com/trends/tale-ai.md) - [Personalized Toddler Tales](https://www.trendhunter.com/trends/the-spark-book.md) - [AI Story Creators](https://www.trendhunter.com/trends/kidtales.md)