# Sizzling Plant-Based Burgers Hard Rock Cafe's Moving Mountains Burger Boasts 25 Grams of Protein By Laura McQuarrie | Published 2019-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moving-mountains-burger References: [prnewswire](https://www.prnewswire.com/news-releases/hard-rock-cafe-marches-to-a-new-beet-and-rolls-out-the-moving-mountains-burger-across-europe-300862645.html) & [movingmountainsfoods](http://www.movingmountainsfoods.com) Hard Rock Cafe is now offering the Moving Mountains burger, a completely meatless and [plant-powered option](https://www.trendhunter.com/trends/grilld-and-beyond-meat) that is said to bleed, sizzle, smell and taste just like real meat. The six-ounce Moving Mountains burger packs 25 grams of protein and will be served in a classic way with optional cheddar cheese, an onion ring, leaf lettuce and vine-ripened tomato on a toasted bun with fries on the side. This new burger on the menu appeals to flexitarians, vegans, vegetarians and even those who eat meat and are looking for an option that can even "compete with beef." The all-natural [Moving Mountains burger replicates animal meat](https://www.trendhunter.com/trends/moving-mountains-superfoods-range) with beetroot juice and other innovative ingredients like oyster mushrooms, [pea, wheat and soy proteins](https://www.trendhunter.com/trends/super-grain-vegetable-burger), coconut oil and oats. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Proteins:** Innovative use of ingredients to create meatless alternatives that mimic animal-based proteins, like the beetroot juice and oyster mushroom used in the Moving Mountains burger. - **Flexitarianism:** Increasing demand for plant-based options from consumers seeking to reduce their meat consumption, like the Moving Mountains burger appealing to those who want a meatless option without sacrificing taste. - **Sustainability in Food:** The movement towards more sustainable food choices, like plant-based proteins, that reduce the environmental impact of traditional meat production. ### Who This Affects Most - **Food and Beverage:** Innovative use of ingredients to create plant-based proteins that mirror the taste, texture, and nutrition of animal-based proteins presents an opportunity for disruption in the food and beverage industry. - **Fast Casual Dining:** The increase in demand for plant-based options and healthier food choices presents an opportunity for fast casual dining restaurants to innovate and cater towards those seeking healthier, environmentally conscious meal options. - **Agriculture and Farming:** The trend towards more sustainable food choices, like plant-based proteins, presents an opportunity for disruption in the agriculture and farming industry as demand for alternative protein sources increases. ## Related on Trend Hunter - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Plant-Based Cheeseburgers](https://www.trendhunter.com/trends/new-impossible-cheeseburger.md) - [Plant-Based Human Meat Burgers](https://www.trendhunter.com/trends/human-meat-burger.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md)