# Streamlined Smart TV Apps LG Will Make the Movies Anywhere App Available for Smart TVs By Daniel Johnson | Published 2020-03-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/movies-anywhere-app References: [engadget](https://www.engadget.com/2020-03-28-movies-anywhere-lg.html) & [lg](https://www.lg.com/us/press-release/movies-anywhere-app-comes-to-lg-smart-tvs) LG TV recently added a Movies Anywhere app, which makes LG the first smart TV platform that has a dedicated Movies Anywhere app. The Movies Anywhere app can streamline multiple streaming services, like [Apple TV](https://www.trendhunter.com/trends/lg-32sq780s-smart-monitor), Amazon Prime Video, Vudu, Google Play, [Microsoft](https://www.trendhunter.com/trends/copilot-ai-for-tvs) Movies & TV, Xfinity, FandangoNow or [Verizon](https://www.trendhunter.com/trends/verizon-play). The company states that the new app is the simplest way for people to combine their favorite digital content into one accessible place. In total the app allows users to bring 7,900 digital movies into a single place. Overall the new app gives smart Tv users a more streamlined way to access their various streaming platform subscriptions. This may become increasingly important to consumers who are remaining home because of COVID-19. Image Credit: LG ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Streamlined Smart TV Apps:** The addition of dedicated apps for streaming services on smart TVs provides a more efficient and user-friendly experience for consumers. - **Centralized Digital Content:** The integration of multiple streaming services into one accessible place allows users to easily manage and access their favorite digital content. - **Enhanced Home Entertainment:** The availability of smart TV apps that consolidate digital movies from various platforms offers a more convenient and immersive home entertainment experience. ### Industries Being Reshaped - **Entertainment Technology:** The development of streamlined smart TV apps presents innovative opportunities for companies in the entertainment technology industry to enhance user experience. - **Streaming Services:** The integration of streaming services on smart TVs opens up new possibilities for streaming service providers to reach a broader audience and increase user engagement. - **Smart TV Manufacturing:** The demand for smart TVs with dedicated apps for streaming services creates disruptive innovation opportunities for manufacturers in the smart TV industry to differentiate their products and attract more customers. ## Related on Trend Hunter - [Personalized TV Operating Systems](https://www.trendhunter.com/trends/webos-software.md) - [AI-Powered Smart TVs](https://www.trendhunter.com/trends/copilot-ai-for-tvs.md) - [Expanded Game-Streaming Features](https://www.trendhunter.com/trends/xbox-cloud-gaming-1.md) - [Senior-Focused Health Applications](https://www.trendhunter.com/trends/lg-smart-tv.md) - [Branded Smart TVs](https://www.trendhunter.com/trends/xumo.md) - [Game-Streaming Television Applications](https://www.trendhunter.com/trends/xbox-tv-app.md) - [Smart TV Radio Services](https://www.trendhunter.com/trends/lg-radio.md) - [Affordable Family TV Services](https://www.trendhunter.com/trends/vizio.md) - [TV Streaming App Updates](https://www.trendhunter.com/trends/samsung-tv-plus-app.md)