# Movie Trailer Trend Report Track Public Fascination with Sneak Previews By Taylor Keefe | Published 2012-03-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/movie-trailer-trend-report References: [trendreports](http://www.trendreports.com/research/movie-trailer) Advertising for films has grown into an expansive market as consumer demand for upcoming movie releases continues to increase. YouTube and Apple's iTunes store are now the go-to destinations for avid movie buffs wanting to catch a preview of the most anticipated blockbusters. Understand public need for previews and how "teasers" are spawning spoof and viral videos with Trend Hunter's [Movie Trailer Trend Report](http://www.trendreports.com/research/movie-trailer). Movie trailers are used to generate publicity and increase public interest. When a film studio implements a [guerrilla marketing](http://www.trendhunter.com/trends/guerrilla-marketing-trend-report) strategy to garner hype and amplify anticipation, movie trailers tend to go viral, causing quite the buzz on blogs and [movie](http://www.trendhunter.com/trends/movie-trend-report) forums. This is essential for promotional and marketing purposes, as the buzz generated is organic. Furthermore, an interesting by-product of modern movie trailers is the fan interest it causes, which leads to spoofs and fan-generated videos that can go viral, creating even more buzz for a film. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 7% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Blockbuster Movie Trailers:** Identify how movie studios can create innovative and captivating trailers for their upcoming blockbusters to generate public interest and excitement. - **Viral Movie Trailer Marketing:** Explore how movie studios can leverage social media and online platforms to create viral marketing campaigns around their movie trailers, amplifying anticipation. - **Fan-generated Movie Trailer Content:** Discover opportunities for movie studios to engage with fans and encourage the creation of fan-generated content, such as spoofs and videos, to increase buzz and excitement for a film. ### Industries Being Reshaped - **Film Production:** Explore how film production companies can innovate their trailer creation process to capture audience attention and generate buzz for their movies. - **Digital Marketing:** Discover how digital marketing agencies can leverage social media platforms and online communities to create effective viral marketing campaigns around movie trailers. - **Content Creation:** Identify how content creators can engage with movie studios to produce fan-generated content related to movie trailers, creating a mutually beneficial promotional strategy. ## Related on Trend Hunter - [Cinematic Discovery Platforms](https://www.trendhunter.com/trends/whats-after-the-movie.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Movie Discovery Platforms](https://www.trendhunter.com/trends/moviepulse.md) - [Personalized Film Apps](https://www.trendhunter.com/trends/movie-me.md) - [AI Movie Poster Generators](https://www.trendhunter.com/trends/ai-movie-poster-generator.md) - [Media Release Monitoring Apps](https://www.trendhunter.com/trends/upcoming-app.md) - [Mood-Based Movie Finders](https://www.trendhunter.com/trends/movie-engine.md) - [Mood-Based Film Recommendations](https://www.trendhunter.com/trends/movieai.md) - [Real-Time Movie Screening Alerts](https://www.trendhunter.com/trends/cinefind.md)