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# Portability-Focused Candy
Tango Movie Theater Candy Packaging is Easily Carried and Consumed

By Michael Hemsworth | Published 2016-01-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/movie-theater-candy
References: [graphis](http://www.graphis.com/entry/48d94b92-418a-4c1e-b79d-7255cebdd20e/) & [packagingserved](http://www.packagingserved.com/gallery/Tango-Movie-Theater-Candy-Packaging/11923925)

Created to enable streamlined, on-the-go consumption, Tango Movie Theater Candy Packaging features a design that's easily held, poured and shared. Offering two different flavors, Tango Movie Theater Candy Packaging can be separated into two potions to facilitate sharing the treats with a friend.

Being the many consumers are no longer looking to restrict the intake of sugar-laden foods but rather limit their intake, Tango Movie Theater Candy Packaging is a forward-thinking design that is easily resealed to be enjoyed later. The wedge design aesthetic of the box enables it to be grasped with ease and enjoyed with one hand to make it fast to enjoy while on-the-go as well as more hygienic when in public spaces.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 48% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Streamlined On-the-go Consumption:** Tango Movie Theater Candy Packaging enables convenient and easy consumption while on-the-go, presenting opportunities for disruptive innovations in portable snack packaging.
- **Sharing-friendly Packaging:** The separable portions of Tango Movie Theater Candy Packaging encourage sharing, opening up possibilities for disruptive innovation in candy packaging that fosters social interaction.
- **Resealable Design for Moderate Consumption:** The easily resealable design of Tango Movie Theater Candy Packaging caters to consumers looking to moderate their sugar intake, suggesting opportunities for disruptive innovation in resealable and portion-controlled snack packaging.

### Who This Affects Most

- **Snack Packaging:** Tango Movie Theater Candy Packaging presents an opportunity for disruptive innovation in the snack packaging industry, particularly in creating more convenient, portable, and resealable packaging solutions.
- **Candy Industry:** Tango Movie Theater Candy Packaging introduces disruptive innovation potential by offering new ways to engage consumers and facilitate sharing within the candy industry.
- **On-the-go Food and Beverage:** Tango Movie Theater Candy Packaging aligns with the needs of on-the-go consumers, highlighting disruptive innovation opportunities in creating convenient, portable, and easily shareable food and beverage options.

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