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# Feature Film Burger Ads
Burger King's Movie Theater Ad Played Directly After Steven King's 'It'

By Laura McQuarrie | Published 2017-10-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/movie-theater-ad
References: [designtaxi](http://designtaxi.com/news/396206/Burger-King-Hijacks-It-Hilariously-Uses-Pennywise-To-Openly-Mock-McDonald-s/) & [burgerking.de](https://www.burgerking.de/)

[Burger King](https://www.trendhunter.com/trends/a-monster-menu) Germany set up a clever [movie theater ad](https://www.trendhunter.com/trends/market-street-halloween-pizza) for Steven King's 'It,' which appeared directly after the movie finished and before the credits rolled.

Rather than appearing in the pre-movie credits, Burger King chose to set itself apart with two spotlights, one that read: "The moral is: never trust a clown," and the other that pictured the chain's iconic logo. As a result, the stunt is being called "the longest Burger King spot of all time." Directly after the movie, the stunt got a laugh out of the audience, which makes for a memorable, share-worthy experience that also helped to diffuse tension following the horror movie showing.

The cleverly placed ad likens the movie monster Pennywise to a [competing burger chain's well-known mascot](https://www.trendhunter.com/trends/bff-burger), as well as its slogan, but with a twist—"Loving 'It.'"

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 3% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Why This Trend Is Growing

- **Clever Movie Theater Ads:** Businesses can create unique and memorable experiences by placing their ads in unconventional settings.
- **Humorous Advertising Tactics:** Using humor in advertising can help to diffuse tension and create share-worthy experiences for customers.
- **Cultural References in Marketing:** Incorporating well-known cultural references can make marketing campaigns more relatable and increase engagement with audiences.

### Industries Being Reshaped

- **Fast Food:** Fast food companies can use creative advertising tactics to stand out in a competitive industry.
- **Movie Theaters:** Movie theaters can offer unique, humorous advertising opportunities to businesses to better engage with their audiences.
- **Marketing and Advertising:** Marketing and advertising professionals can develop innovative campaigns by incorporating cultural references and humor.

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- [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)
- [Show-Inspired QSR Menus](https://www.trendhunter.com/trends/stranger-things-meals-campaign.md)
- [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md)
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