# Immersive Movie Marketing Kiosks Creo Worked with Universal on this 'Minions' Movie Release Kiosk By Michael Hemsworth | Published 2016-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/movie-release References: [retaildesignworld](http://www.retaildesignworld.com/news/article/55a6318205a54-minions-invade-cinema-foyers-for-universal-promotion) & [creo-uk](http://www.creo-uk.com/) To help market the movie release of 'Minions,' a theater kiosk was created to help immerse guests young and old in the world of the little yellow characters. Created in collaboration with the film studio behind the movie ([Universal Pictures](https://www.trendhunter.com/trends/asda-and-wicked)) and [point of sale specialist](https://www.trendhunter.com/trends/freeosk-and-place-exchange) Creo, the kiosk was focused on interactivity. When [movie theater patrons](https://www.trendhunter.com/trends/disneys-zootopia-2) entered the 'Minions' kiosk, they were treated to movie clips, specialized imagery and even a bench to take selfies with the characters. The innovative approach of the movie release marketing technique is that it can be reused; the cardboard inserts can be replaced with the aluminum frame able to be collapsed for later usage. The marketing kiosk can be resized to suit different parameters for movie studios or theaters. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 64% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Immersive Movie Marketing:** Using interactive kiosks to engage and immerse moviegoers in promotional content. - **Reusable Marketing Technology:** Developing collapsible and customizable marketing kiosks for repeated usage and different parameters. - **Interactive User Experience:** Creating engaging and interactive experiences for movie theater patrons through specialized imagery and interactivity. ### Industries Being Reshaped - **Film and Entertainment:** Opportunity for movie studios to utilize immersive marketing techniques to promote their releases. - **Point of Sale:** Advancement in interactive kiosk technology to enhance the marketing efforts of theaters and other retail establishments. - **Promotional Merchandise:** Potential for creating customizable merchandise, such as cardboard inserts, for movie releases and other promotional events. ## Related on Trend Hunter - [Movie-Themed Grocery Store Experiences](https://www.trendhunter.com/trends/asda-and-wicked.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Cartoon-Celebrating Salad Promotions](https://www.trendhunter.com/trends/florette-salads.md) - [Interactive Kiosk Content](https://www.trendhunter.com/trends/red-dot-digital-media.md) - [Celebratory Musical Snack Campaigns](https://www.trendhunter.com/trends/butterkist-wicked-promotion.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Cubic Cookie Movie Campaigns](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign.md) - [Celebratory Cinema Snack Products](https://www.trendhunter.com/trends/ferrero-despicable-me-4.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md)