# Movie Ratings on Foreheads Domestic Violence Ads By Bianca | Published 2008-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/movie-ratings-foreheads-domestic-violence References: [adsoftheworld](http://adsoftheworld.com/media/print/national_centre_for_domestic_violence_punched) These ads make me a little uncomfortable and evoke great sadness, but making an emotional connection is crucial in awareness ads. This campaign for the **[National Centre for Domestic Violence](https://www.trendhunter.com/trends/aid-to-cart)** sheds light on the emotional and psychological trauma inflicted on children subject to witnessing domestic violence in their homes. The series of three print ads feature young, wide-eyed children appearing to secretly be observing moments of shock and real life horror. On each child's forehead is a label, similar to those used to rate movies. They read: "*Contains scenes of mum being held to the floor and punched repeatedly. Children see up to 90% of attacks in the home*." *"Contains scenes of dad slamming mum's head against the wall when dinner was late. Children see up to 90% of attacks in the home."* *"Contains scenes of mum being dragged across the room by her hair screaming. Children see up to 90% of attacks in the home."* They were created by JWT London. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Emotional Connection in Awareness Ads:** Creating emotional connections is crucial in awareness ads, as shown in this campaign for the National Centre for Domestic Violence. - **Shedding Light on Domestic Violence:** This campaign sheds light on the emotional and psychological trauma inflicted on children witnessing domestic violence. - **Using Labels to Convey Message:** The use of movie rating labels on children's foreheads effectively communicates the impact of domestic violence. ### Industries Being Reshaped - **Advertising and Marketing:** The advertising and marketing industry can explore new ways to create emotional connections in awareness campaigns. - **Nonprofit and Social Services:** Organizations in the nonprofit and social services industry can leverage visually impactful campaigns to raise awareness about domestic violence. - **Graphic Design and Visual Communication:** The graphic design and visual communication industry can innovate by using unconventional methods like labeling to convey powerful messages in campaigns. ## Related on Trend Hunter - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md)