# Daily Movie Rental Applications Fox's 'Movie of the Day' App Will be Available on Apple TV By Joey Haar | Published 2017-02-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/movie-of-the-day References: [engadget](https://www.engadget.com/2017/02/13/fox-movie-of-the-day-apple-tv/) Movie rentals aren't what they were back in the heyday of businesses like [Blockbuster](https://www.trendhunter.com/trends/break-better), but [Fox's](https://www.trendhunter.com/trends/tubi) 'Movie of the Day' app hopes to regenerate that mode of media consumption. Rather than renting physical DVDs or Bluray, Movie of the Day is bringing affordable movie rentals into the modern arena with digital rentals on [Apple TV](https://www.trendhunter.com/trends/chicken-soup-for-the-soul). Of course, on-demand rentals have been available on Apple TV and other connected television services for some time now. Fox's Movie of the Day is different in that it does the curating for consumers, offering up a new movie every day (as the name suggests.) Beyond simply suggesting content, though, Movie of the Day makes sure that the titles it recommends are on discount. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Digital Movie Rentals:** Opportunity to disrupt traditional movie rental businesses by offering affordable digital rentals on streaming platforms like Apple TV. - **Curated Content:** Opportunity to create value for consumers by curating and recommending movies based on their interests and offering daily discounts. - **On-demand Entertainment:** Opportunity to tap into the growing demand for convenient and personalized entertainment options through digital rental platforms. ### Where This Applies - **Movie Rental:** Disrupt the traditional movie rental industry by offering digital rentals with curated content and daily discounts. - **Streaming Services:** Enhance streaming platforms like Apple TV by partnering with studios to offer curated movie rentals with special discounts. - **Entertainment Technology:** Leverage advancements in technology and streaming platforms to offer affordable and personalized movie rental experiences. ## Related on Trend Hunter - [Movie Streaming Apps](https://www.trendhunter.com/trends/moviepad.md) - [Personalized Film Apps](https://www.trendhunter.com/trends/movie-me.md) - [Mood-Based Movie Ideas](https://www.trendhunter.com/trends/feelflix.md) - [Access-Promoting Streaming Services](https://www.trendhunter.com/trends/watch-now-feature.md) - [Movie Discovery Tools](https://www.trendhunter.com/trends/movie-picker.md) - [Mood-Based Movie Recommendations](https://www.trendhunter.com/trends/moodies.md) - [International D2C Content Platforms](https://www.trendhunter.com/trends/flixsnip.md) - [Cable Subscription Streaming Updates](https://www.trendhunter.com/trends/comcast-xfinity.md) - [Relaunched Streaming Subscription Services](https://www.trendhunter.com/trends/moviepass-1.md)