# Obnoxious Movie Guy Ads National Movie Archive Campaign By Bianca | Published 2007-11-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/movie-ads-national-move-archive-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/national_movie_archive_the_gun) The National Movie Archive ads speaks to the frustrations of anyone who's ever been irked by fellow [movie-goers](https://www.trendhunter.com/trends/fresh-twist-on-soda). The [ad campaign](https://www.trendhunter.com/trends/bear-fight-whiskey-ad) consists of three ads, The Gun, Karate, and The Executioner. 1. "Get rid of the guy [talking on the phone](https://www.trendhunter.com/trends/kitkat-phone-break)," portrays a screen shot of a gun targeted at the phone-talker 2. "Get rid of the guy who isn't crouching when passing by," which features a martial artist kick the patron's face in. 3. "Get rid of the guy who keeps his feet up" shows a man appearing to take a hack at the movie-goer's raised feet The ads were published by McCann-Erickson Romania in July 2007. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 42% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Personalized Movie Experiences:** Opportunity for cinemas to offer personalized movie experiences that cater to individual preferences and minimize annoyances from fellow movie-goers. - **Social Etiquette Reinforcement:** Innovation opportunity to develop technologies or services that reinforce social etiquette in public spaces like cinemas, discouraging disruptive behavior. - **Interactive Advertising Campaigns:** Opportunity to create engaging and interactive advertising campaigns that resonate with audiences by addressing common frustrations and annoyances. ### Where This Applies - **Cinema:** Disruptive innovation possibilities include implementing advanced seating arrangements, personalized viewing experiences, and improved soundproofing technologies. - **Advertising:** Innovations could involve creating interactive and attention-grabbing ad campaigns that evoke strong emotions and encourage audience engagement. - **Social Etiquette:** Potential for disruptive innovation in the form of digital solutions or initiatives that promote and reinforce social etiquette in public spaces. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Rewarding Ketchup Ads](https://www.trendhunter.com/trends/heinzs-postpost-credits.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md)