# Wearable Finance Apps The Moven Smartwatch App Uses Behavioral Tricks to Reign In Your Spending By Rahul Kalvapalle | Published 2015-04-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/moven References: [venturebeat](http://venturebeat.com/2015/01/02/moven-brings-its-banking-app-to-samsungs-moto360-and-gear-smartwatches/) & [moven](https://www.moven.com/) Moven is a smartwatch-centric banking app that has already been launched on [Samsung](https://www.trendhunter.com/trends/instant-financial-1) [Gear](https://www.trendhunter.com/trends/gears-ai) and Moto 360 smartwatches. This app is designed to help consumers rein in their spending. Moven has been likened to a health-tracking device for your finances, which is why it's ideal for use with smartwatches. The app has a [spending meter](https://www.trendhunter.com/trends/isave) that assigns users green, yellow or red ratings based on how much they've spent in a specific category compared to previous months. The app also guilt-trips you into saving money by displaying a receipt that tells you how much you've spent during the week or month or on a particular item. What's brilliant about this app is that rather than trying to make users more disciplined with their finances, a very difficult and often impossible task, it uses a behavioral approach that conditions responsible spending. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Behavioral Finance:** Wearable finance apps like Moven are leveraging behavioral tricks to encourage responsible spending. - **Smartwatch-centric Banking:** The rise of smartwatches has led to the development of finance apps like Moven that specifically cater to these platforms. - **Health-tracking for Finances:** Wearable finance apps are adopting a health-tracking approach to help individuals monitor and improve their financial well-being. ### Industries Being Reshaped - **Banking:** The banking industry can explore opportunities to incorporate wearable finance apps like Moven to provide their customers with enhanced budgeting and spending management tools. - **Fintech:** The fintech industry can capitalize on the rise of wearable finance apps by developing innovative solutions that combine behavioral insights and financial technology. - **Wearable Technology:** The wearable technology industry can continue to expand by creating more finance-focused applications that leverage the capabilities of smartwatches and other wearable devices. ## Related on Trend Hunter - [Mindful Finance Trackers](https://www.trendhunter.com/trends/paktol-app.md) - [AI-Powered Budgeting Apps](https://www.trendhunter.com/trends/ai-powered-budgeting-app.md) - [Action-Focused Finance Apps](https://www.trendhunter.com/trends/clearmoney-app.md) - [Stress Reduction Finance Apps](https://www.trendhunter.com/trends/moneycoach-app.md) - [Personal Finance Apps](https://www.trendhunter.com/trends/spendwell.md) - [Automated Budgeting Finance Apps](https://www.trendhunter.com/trends/spendid-personal-finance-app.md) - [Gamified Budgeting Apps](https://www.trendhunter.com/trends/bread-budgeting1.md) - [Financial Health-Focused Apps](https://www.trendhunter.com/trends/cash-flow-and-capital.md) - [Visual Financial Monitoring Tools](https://www.trendhunter.com/trends/malance.md)