# Heinous Mustache Contests Movember Canadian Club Whisky Contest Pays Money for Ugly By Jacqueline Parrish | Published 2009-10-22 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/movember References: [thrillist](http://www.thrillist.com/allied/92604?) & [thrillist](http://www.thrillist.com/ccsweepstakes#) The tradition that is Movember—where able-whiskered men grow [hideous mustaches](https://www.trendhunter.com/trends/call-of-the-mustaches), [raise money](https://www.trendhunter.com/trends/the-community-cup), and then shave them off for charity—has now been turned into a competition called the [Canadian Club Whisky's](https://www.trendhunter.com/trends/dry-feb-1) Mo Douche Photo Sweepstakes for Movember. The Movember photo contest requires men to send in a photo of their heinous 'mo for a chance to win one thousand dollars and a trip to a day spa to “have your mo expertly mowed.” **Implications** - This contest provides an entertaining and amusing way to help out with a great cause! This contest is definitely reinventing the way people view cancer and encouraging more and more individuals to get involved! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Movember Photo Contests:** Photo contests for growing heinous mustaches are a novel way to take part in charity events while incentivizing engagement. - **Mustache Innovation:** The popularity of heinous mustache contests paves the way for innovators to create new products and services that cater to the mustache care industry. - **Social Media for Cancer Fundraising:** Sweepstakes and photo contests such as Movember demonstrate that social media can be a powerful tool for raising awareness and money for cancer research. ### Industries Being Reshaped - **Personal Care Industry:** The trend of heinous mustache contests highlights an opportunity for the personal care industry to reinvent and promote unique ideas related to beard and mustache grooming. - **Alcohol Industry:** Alcoholic beverage brands can leverage contests such as the Canadian Club Whisky's Mo Douche Photo Sweepstakes for Movember to increase brand engagement and build goodwill with consumers. - **Non-profit Organizations:** Non-profit organizations can use social media platforms to their advantage by organizing charity events and photo contests such as Movember to encourage donations and raise awareness for their causes. ## Related on Trend Hunter - [Men's Health Supplement Campaigns](https://www.trendhunter.com/trends/novomins-movember-campaign.md) - [Dapper-Themed Group Motorcycle Rides](https://www.trendhunter.com/trends/distinguished-gentlemans-ride.md) - [Scannable Snack Charity Campaigns](https://www.trendhunter.com/trends/pringles-movember-campaign.md) - [Male-Targeted Emotional-Wellness Initiatives](https://www.trendhunter.com/trends/indigenous-men.md) - [Heartfelt Men's Health Campaigns](https://www.trendhunter.com/trends/movember-2.md) - [Mental Health Snack Initiatives](https://www.trendhunter.com/trends/movember-tubes.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Cheeky Hangover Contests](https://www.trendhunter.com/trends/q-mixers1.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md)