# Heroic Movember Campaigns BBDO Toronto Embraces Romance Novels to Promote the Charitable Event By Meghan Young | Published 2014-11-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/movember-campaign References: [designtaxi](http://designtaxi.com/news/370506/Funny-Movember-Ads-Urge-Men-To-Grow-A-Moustache-Become-A-Hero/) & [bbdo](http://www.bbdo.ca/the-work) With the premier of 'Fifty Shades of Grey' just a few short months away, it is only natural that a Movember campaign would embrace the [romance novel fad](https://www.trendhunter.com/trends/language-of-love) that has surfaced across the World Wide Web over the last few years. Although poking fun at this genre, it envisions regular guys taking over the role most often associated with Fabio to woo women. Of course, the Movember campaign focuses on the fact that they have grown mustaches to do so. Reading, 'Be a Hero,' it urges men to 'raise money for men’s health' in the best way they know how, by [growing out their mustache](https://www.trendhunter.com/trends/any-hair-anywhere). Hilarious and clever, the Movember campaign will surely inspire more than a few guys. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Romance Novel Fad:** Using the popularity of romance novels in marketing campaigns presents opportunities to attract new audiences. - **Movember Mustaches:** Leveraging Movember's focus on mustaches can create innovative approaches to raise awareness and funds for men's health. - **Humorous Marketing:** Employing humor in marketing campaigns, like the Movember campaign, can engage audiences and increase brand recognition. ### Where This Applies - **Publishing:** The romance novel fad can spur innovation in the publishing industry, such as new storytelling formats or cross-media collaborations. - **Healthcare:** Partnering with Movember can provide opportunities for healthcare organizations to promote men's health initiatives and develop new fundraising strategies. - **Marketing and Advertising:** Humorous marketing campaigns, like the one for Movember, can inspire creative approaches to customer engagement and brand promotion. ## Related on Trend Hunter - [Heartfelt Men's Health Campaigns](https://www.trendhunter.com/trends/movember-2.md) - [Scannable Snack Charity Campaigns](https://www.trendhunter.com/trends/pringles-movember-campaign.md) - [Dapper-Themed Group Motorcycle Rides](https://www.trendhunter.com/trends/distinguished-gentlemans-ride.md) - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md)