# Female Facial Hair Ads Billie's Movember Ad Reminds That "Women Have Moustaches Too" By Laura McQuarrie | Published 2019-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/movember-ad References: [glamour](https://www.glamour.com/story/billie-movember-campaign-facial-hair) & [mybillie](https://mybillie.com/pages/razor) With every ad that it releases—including its new Movember ad—shaving subscription service Billie is bringing attention to the fact that for the last century, "women's razor brands haven't acknowledged [female body hair](https://www.trendhunter.com/trends/full-bush-summer)." With its Project Body Hair, Billie has created ads that actually show women with armpit hair and [unshaven pubic hair](https://www.trendhunter.com/trends/pubic-hair-skin), rather than depicting women "shaving" parts of their body that are already perfectly smooth and hair-free. After tackling body hair in its last few ads, Billie is back with another commercial called 'Movember' that reminds "women have moustaches too" and reinforces that shaving is a choice. The playful video shows women combing their facial hair, applying mascara to it or even accenting it with brightly colored lipstick. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 94% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Female Body Hair Acceptance:** Opportunity for beauty brands to challenge traditional beauty standards and create inclusive products and advertising campaigns. - **Gender-inclusive Grooming:** Potential for grooming brands to expand their product offerings and marketing strategies to cater to all genders and their unique needs. - **Disruptive Beauty Advertising:** A chance for companies to break away from traditional beauty ads and embrace more authentic, diverse representations of beauty and personal choices. ### Who This Affects Most - **Beauty and Personal Care:** Opportunity for companies to innovate with product lines that cater to diverse beauty needs and challenge societal beauty norms. - **Grooming and Shaving:** Potential for grooming brands to develop inclusive products and marketing strategies that target a wider range of consumers. - **Advertising and Marketing:** A chance for companies to revolutionize beauty advertising by embracing authenticity and inclusivity in their campaigns. ## Related on Trend Hunter - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Playful Body Hair Planters](https://www.trendhunter.com/trends/billie-chia-pet.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Body-Positive Charm Bikinis](https://www.trendhunter.com/trends/billie-x-ian-charms.md) - [Affordable Targeted Bodycare](https://www.trendhunter.com/trends/billie-bodycare.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Body Hair Waxing Kits](https://www.trendhunter.com/trends/billie.md)