# Motherhood Movement Challenges Strava and SIMPLi Launched Moved by Motherhood By Laura McQuarrie | Published 2026-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moved-by-motherhood References: [prnewswire](https://www.prnewswire.com/news-releases/simpli-launches-moved-by-motherhood-challenge-on-strava-becoming-the-first-brand-partner-to-activate-its-new-stroller-tag-302664745.html) & [strava](https://www.strava.com/clubs/SIMPLi)  [SIMPLi](https://www.trendhunter.com/trends/simpli-and-whole-foods-market) is teaming up with [Strava](https://www.trendhunter.com/trends/chipotle-x-strava-the-city-challenge) to launch Moved by Motherhood, a three-week walking and running challenge that positions stroller miles as real movement that supports women, and by extension, their whole families. "This challenge isn't about adding more to anyone's plate. As a mom of three, I know movement is already built into everyday life," said Sarela Herrada, co-founder and co-CEO of SIMPLi. "This is simply about naming what moms already do, every single day, and offering something supportive in return." Moved by Motherhood launches on January 26th to Strava users in California, Florida, and New York. As part of the challenge, participants are invited to log 30 minutes per day of [walking or running with a stroller](https://www.trendhunter.com/trends/summer-stroll) using Strava's brand-new stroller tag feature. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 67% | Activity: 78% | Freshness: 62% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Stroller-integrated Fitness:** Brands are recognizing everyday parenting tasks as valuable fitness activities, paving the way for stroller-integrated fitness challenges like 'Moved by Motherhood'. - **Everyday Movement Recognition:** The acknowledgment of daily parental activities as formal exercise changes the landscape of fitness challenges, highlighting how routine movements can contribute to wellness. - **Parental Lifestyle Inclusivity:** Inclusive fitness initiatives are emerging that accommodate parental responsibilities, acknowledging the diverse needs of parents within fitness communities. ### Industries Being Reshaped - **Fitness Apps:** Fitness applications are innovating by incorporating features that integrate everyday parenting tasks into formal exercise metrics. - **Sports Equipment:** The sports equipment industry sees new opportunities in developing products that complement activities like stroller running, merging parenting needs with fitness trends. - **Wellness and Lifestyle:** Wellness platforms are expanding to support parental routines, emphasizing lifestyle inclusivity and real-world exercise tracking. ## Related on Trend Hunter - [Surf-Ready Fitness Tracker Timepieces](https://www.trendhunter.com/trends/gshock-glide-gbx100s.md) - [Rural Running Vacations](https://www.trendhunter.com/trends/airbnb-and-strava.md) - [Glow-in-the-Dark Energy Shots](https://www.trendhunter.com/trends/5hour-energy-glow-motion.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Personalized Workout Features](https://www.trendhunter.com/trends/strava-instant-workouts.md) - [Music Practice Trackers](https://www.trendhunter.com/trends/music-journal-fm.md) - [Gamified Walking Apps](https://www.trendhunter.com/trends/lawa.md) - [Workout App Stat Enhancers](https://www.trendhunter.com/trends/activity-stat1.md) - [Canadian Turkey-Focused Campaigns](https://www.trendhunter.com/trends/canadian-turkey.md)