# Musical Wellbeing Campaigns ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign By Debra John | Published 2026-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/move-your-body-move References: [news-emea.asics](https://news-emea.asics.com/latest-News/asics-launches-global--move-your-body--move-your-mind--campaign-featuring--good-vibrations--by-the-b/s/5f1e9bb2-821b-4262-ad8f-1a70e9d61e29)  ASICS has launched the 'Move Your Body, Move Your Mind' campaign, a global initiative that reinforces the brand’s longstanding emphasis on the [connection between physical activity, mental wellbeing](https://www.trendhunter.com/trends/wellness-collective), and overall health. Central to the campaign is a new brand film featuring the song “Good Vibrations” by the [Beach Boys](https://www.trendhunter.com/trends/castaway-beach-party), selected to underscore the positive emotional impact of movement. The campaign reflects "[ASICS’](https://www.trendhunter.com/trends/asics-desk-break) more than 75-year commitment to promoting movement as a catalyst for physical and mental benefits." The film also highlights the 'GEL-NIMBUS 28,' the latest iteration of the brand’s flagship running shoe, which is widely recognized for its cloud-like cushioning and comfort-focused design. In addition to the brand film, the campaign includes running- and tennis-focused content that illustrates how activities such as running or playing a match can elevate mood and positively influence everyday experiences. Image Credit: ASICS ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 60% | Activity: 62% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Musical Integration in Marketing:** Integrating iconic music tracks in marketing campaigns, as seen in ASICS' use of 'Good Vibrations,' can enhance emotional resonance and brand recall. - **Emotion-driven Brand Films:** The use of emotionally engaging brand films, exemplified by ASICS’ new video, can craft deeper connections with audiences by highlighting the emotional benefits of physical products. - **Mental Wellbeing Partnerships:** Collaborating with mental health advocates and organizations to promote the mental health advantages of physical activity is becoming central to forward-thinking wellness campaigns. ### Where This Applies - **Sportswear and Apparel:** The growing focus on mental wellbeing in marketing campaigns is creating opportunities for sportswear brands to differentiate their product lines with well-being-enhancing designs. - **Music Licensing:** The strategic selection of nostalgic or emotionally charged music for brand campaigns is driving demand in the music licensing industry, creating unique partnership prospects. - **Fitness and Wellness:** Fitness brands that emphasize the mental health benefits of their offerings can tap into expanded markets by appealing to consumers seeking comprehensive wellness solutions. ## Related on Trend Hunter - [Wellness Athletic Campaigns](https://www.trendhunter.com/trends/soft-wins-campaign.md) - [Wellness-Forward Running Campaigns](https://www.trendhunter.com/trends/soft-wins.md) - [Smile-Focused Running Campaigns](https://www.trendhunter.com/trends/smile-20.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Sensory Performance Footwear](https://www.trendhunter.com/trends/mind-001-1.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Personal Wellbeing-Aiding Products](https://www.trendhunter.com/trends/pong-design.md)