# Millennial-Specific Fitness Platforms Sarah Mariko Launches a New Fitness App, MOVE with Mariko By Kalin Ned | Published 2024-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/move-with-mariko References: [insider.fitt.co](https://insider.fitt.co/press-release/movement-for-millennials-the-female-only-wellness-programme-made-for-30-bodies-lifestyle-and-mindsets/) & [movewithmariko](https://www.movewithmariko.com/)  MOVE with Mariko is a novel [fitness platform](https://www.trendhunter.com/trends/quickfit) aimed specifically at women in their 30s and 40s. The app is designed to address the unique fitness and wellness needs of this age group by providing targeted workouts, [nutrition advice](https://www.trendhunter.com/trends/sww-method), and community support. The MOVE with Mariko app operates on the '30 for 30's' concept. As such, it features 30-minute daily workouts, fitness challenges, and easy-to-prepare recipes. It emphasizes practical, enjoyable exercises that accommodate busy schedules, integrating [strength training](https://www.trendhunter.com/trends/strength-training-app), cardiovascular workouts, and muscle maintenance. Key features include targeted exercises for the glutes and strength-building routines that aim to address age-related changes in muscle mass and metabolism. MOVE with Mariko incorporates the latest research on female fitness, ensuring that the program is relevant to the physical changes women experience as they age. It also promotes a balanced approach to wellness, encouraging users to enjoy their lives and indulge occasionally. Image Credit: MOVE with Mariko ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 26% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Age-specific Workout Programs:** Developing fitness regimes that acknowledge and address age-related changes in muscle mass and metabolism. - **Inclusive Fitness Communities:** Promoting a supportive community for women, focusing on shared experiences and holistic health. - **Short-format Workouts:** Offering quick, 30-minute exercises that fit into the hectic schedules of women in their 30s and 40s. ### Sectors Adopting This - **Health and Fitness Apps:** Creating personalized digital platforms for specific demographics to enhance user experience and engagement. - **Women's Health and Wellness:** Focusing on specialized fitness programs that address the unique needs of women’s health over different life stages. - **Nutrition and Meal Planning:** Integrating easy-to-follow nutritional advice and recipes to complement fitness routines and support overall wellness. ## Related on Trend Hunter - [Dedicated Mobile Fitness Apps](https://www.trendhunter.com/trends/silversneakers-go.md) - [Senior-Focused Wellness Platforms](https://www.trendhunter.com/trends/mirabelle.md) - [Senior Fitness Apps](https://www.trendhunter.com/trends/sitfit.md) - [Mixed-Reality Wellness Apps](https://www.trendhunter.com/trends/alo-moves-xr.md) - [Hyper-Personalized Wellness Apps](https://www.trendhunter.com/trends/hyperpersonalized-wellness-app.md) - [Proactive Postpartum Fitness Apps](https://www.trendhunter.com/trends/postpartum-fitness-app.md) - [Body Neutral Fitness Apps](https://www.trendhunter.com/trends/joyn.md) - [Unique Fitness Plan Apps](https://www.trendhunter.com/trends/athli.md) - [Hormone-Focused Women's Health Apps](https://www.trendhunter.com/trends/28-app.md)