# Competitive Android Apps Apple's Move to iOS App Makes It Easier to Switch to an iOS Device By Meghan Young | Published 2015-06-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/move-to-ios References: [theverge](http://www.theverge.com/2015/6/8/8748113/apple-made-an-android-app-for-switchers) & [apple](http://www.apple.com) The competition between [Apple](https://www.trendhunter.com/trends/nothing-chats) and Android products has just been taken up a notch thanks to the former's latest announcement about the development of its Move to iOS app. Aptly dubbed, it will "help transfer essentials like contacts, messages, calendars, mail accounts, and media from an Android device to any [iPhone](https://www.trendhunter.com/trends/apple-invites) or iPad running iOS 9," writes [The Verge](https://www.trendhunter.com/trends/swiftkey-1). All of this can be done wirelessly. What makes the Move to iOS app exciting is the fact that it makes the current step-by-step tutorial so much more convenient and effortless. It will also evaluate apps on Android devices and suggest iOS counterparts so users don't lose a step. As for the end game, The Verge concludes, "But the message is clear: even though Apple is eventually bringing its new music service to Android, its first priority remains boosting the total number of iOS users." ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Switching App Services:** As companies compete with one another by developing more efficient and convenient services, creating an app or software that assists with switching from a competing service to their own may be a disruptive innovation opportunity. - **Wireless Transfer:** Developing wireless transfer technology could provide a disruptive innovation opportunity as it simplifies users' transition from one device to another. - **App Suggestion Services:** Creating an app suggestion service like Move to iOS app, which suggests similar apps to users who are switching to a different operating system, could be a disruptive innovation opportunity. ### Sectors Adopting This - **Mobile Operating Systems:** As mobile operating systems compete for greater market share, companies may find disruptive innovation opportunities in developing user-friendly transition services like Apple's Move to iOS app. - **App Stores:** App stores may benefit from creating app suggestion services like Apple's Move to iOS app to assist users in switching to their platform from a competing platform. - **Wireless Communication Technology:** Creating efficient and seamless wireless communication technology that simplifies the process of transferring data between devices may provide disruptive innovation opportunities in various industries, including mobile devices and computers. ## Related on Trend Hunter - [AI-Powered Plan Matching Features](https://www.trendhunter.com/trends/tmobile.md) - [Custom Event Invitation Apps](https://www.trendhunter.com/trends/apple-invites.md) - [Cross-Platform Messaging Apps](https://www.trendhunter.com/trends/nothing-chats.md) - [Mobile Supportive Syncing Features](https://www.trendhunter.com/trends/phone-link.md) - [Cross-Platform Mobile Emojis](https://www.trendhunter.com/trends/emoji-reactions.md) - [Cross-Platform String Conversion](https://www.trendhunter.com/trends/stringswitch.md) - [Smartphone Interface Trial Apps](https://www.trendhunter.com/trends/samsung-try-galaxy-app.md) - [Cross-Functional Device Tools](https://www.trendhunter.com/trends/smart-connect.md) - [iOS-Influenced Travel Apps](https://www.trendhunter.com/trends/uber-2.md)