# Brand-Sponsored Fitness Events Sport Chek's 'Move Makers' is a Day of Free Fitness Classes By Grace Mahas | Published 2019-07-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/move-makers References: [web.cvent](https://web.cvent.com/event/66b2a619-ae02-4926-aa4c-617f82fcc4ca/websitePage:645d57e4-75eb-4769-b2c0-f201a0bfc6ce?utm_campaign=sponsoredcontent&utm_source=narcitymedia&utm_medium=narcan1) & [sportchek](https://www.sportchek.ca/?asdeeeee) Sport Chek recently announced the launch of 'Move Makers' -- an [interactive demonstration](https://www.trendhunter.com/trends/world-mental-health-day) that encourages and empowers individuals to be active. The unique movement sessions are part of the [fitness campaign](https://www.trendhunter.com/trends/reform-the-rules), embodied by the slogan '#WhatMovesMe.' Sport Chek partnered with multiple businesses including Biosteel, Civello, happy hippo, and others to provide a memorable experience. The event includes a braid bar, a [smoothie bar](https://www.trendhunter.com/trends/just-add-water), and bath soaks. Attendees also have the opportunity to have a 'Recess' workout session lead by Tyson Bankert with activities focused on childhood games, Yoga and breathing training lead by Sadaf Jamal, and a boxing boot camp led by wellness coach Louise Green. The event also offers free swag bags for participants with movement-enhancing products. This interactive marketing technique allows consumers to gain an active experience and promotes catalyzation to accelerate consumers' personal development. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Brand-sponsored Fitness Events:** Opportunity for brands to engage with consumers through interactive fitness experiences. - **Fitness Campaigns:** Campaigns that promote and empower individuals to be active. - **Experiential Marketing:** Using immersive events to create memorable experiences and connect with consumers. ### Where This Applies - **Sports Retail:** Opportunity for sports retailers to collaborate with wellness businesses and offer unique fitness events. - **Wellness and Fitness:** Opportunity for fitness and wellness companies to partner with brands and provide engaging experiences for consumers. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop experiential campaigns that promote active lifestyles. ## Related on Trend Hunter - [Collaborative Fitness Initiatives](https://www.trendhunter.com/trends/beis-sport-collection.md) - [Community-Oriented Wellness Brand Events](https://www.trendhunter.com/trends/while-on-earth.md) - [Athlete-Inspired Interactive Experiences](https://www.trendhunter.com/trends/g-arena.md) - [Multi-City Workout Tours](https://www.trendhunter.com/trends/movement-live-by-michelob-ultra.md) - [Free Workout Cocktail Events](https://www.trendhunter.com/trends/orangetheory-fitness-1.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Activity Planner Contests](https://www.trendhunter.com/trends/make-time-for-sports.md) - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md)