# Women-Empowering Sporty Campaigns New Balance & Bandier Join Forces on the Move Her World Capsule By Amy Duong | Published 2021-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/move-her-world References: [hypebeast](https://hypebeast.com/2021/7/bandier-new-balance-327-move-her-world-release-date) New Balance works in collaboration with Bandier on the [Move Her World](https://www.trendhunter.com/trends/move-endurance-pre-workout) campaign that comes with a set of apparel and sneakers. The spotlight are the sneakers, which include the [New Balance 327](https://www.trendhunter.com/trends/327-edition) and the New Balance 57/40. The shoes have a full suede makeup across the uppers and complete with a light gray hue paired together with off-white laces and tongue trimming. Vibrant colors appear to contrast the muted shoes at the N logo applied in beige at the lateral side of the shoe. Off-white continues at the midsoles and the waffle treading sole unit is dyed with a gum exterior for a grippy base foundation. The 57/40 gets a same palette with uverlays at the forefoot and heel overlay in leather. Image Credit: Bandier ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 76% | Activity: 34% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Women-empowering Sporty Campaigns:** Brands can leverage women empowerment in sporty campaigns to create a loyal customer base - **Collaborative Sneaker Collections:** Companies can gain market share by working together on exclusive sneaker collaborations - **Sustainable Sportswear:** Eco-friendly sportswear can appeal to consumers who prioritize sustainable practices ### Industries Being Reshaped - **Sportswear Industry:** The sportswear industry can benefit by promoting women empowerment and sustainable practices to reach new audiences - **Fashion Industry:** Fashion companies can create collaboration collections with sportswear brands targeting a more athletic demographic - **Marketing Industry:** Collaborative campaigns promoting women's empowerment, sustainable practices, and sportswear can create disruptive marketing campaigns ## Related on Trend Hunter - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Shiny Fashion-Forward Sneakers](https://www.trendhunter.com/trends/fresh-foam.md) - [Refined French Sneakers](https://www.trendhunter.com/trends/sezane-x-new-balance.md) - [Vibrant Sportswear Lines](https://www.trendhunter.com/trends/made-in-usa-season-3.md) - [Performance-Ready Running Shoes](https://www.trendhunter.com/trends/fresh-foam-x-1080-v13.md) - [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md) - [Sneaker-Resembling Electric SUVs](https://www.trendhunter.com/trends/327-edition.md) - [Dynamic Vibrant Sneaker Collabs](https://www.trendhunter.com/trends/prosperity-be-the-prize.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md)