# Childish Step Counters The MOVband is Designed to Fight Childhood Obesity By Michael Hines | Published 2012-02-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/movband References: [springwise](http://www.springwise.com/health_wellbeing/pedometer-wristband-motivates-schoolchildren-active/) & [movband](http://movband.com/) The MOVband is a new pedometer aimed at combating childhood obesity by making it cool to be active. The MOVband was designed by a mother of three and fitness instructor who noticed that typical pedometers are clunky and not very stylish. This redesign adds a little flash to the age-old [step counter](https://www.trendhunter.com/trends/cangogo) by attaching it to a [sleek wristband](https://www.trendhunter.com/trends/hume-band). The MOVband aims to get straight to the source of childhood obesity and is available to schools via a loan program. The MOVband encourages kids to keep walking by offering a variety of wristband colors as incentives to hit certain step counts. The MOVband is also available for purchase as a standalone item and sells for $19.99 with new wristband colors going for $4.99. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Childhood Obesity Prevention:** Parents and schools can capitalize on the trend of using stylish pedometers like the MOVband to encourage physical activity and combat childhood obesity. - **Interactive Fitness Technology:** The incorporation of wristband pedometers like the MOVband presents opportunities for the development of interactive fitness technology that engages and motivates children to stay active. - **Incentivized Exercise Tracking:** The MOVband's use of different wristband colors as incentives for achieving step counts opens up possibilities for other industries to explore similar gamified approaches to tracking exercise. ### Who This Affects Most - **Health and Wellness:** The health and wellness industry can tap into the trend of using stylish pedometers like the MOVband to design innovative solutions for preventing childhood obesity. - **Fitness Technology:** The fitness technology industry can leverage the demand for interactive fitness technology by developing engaging and interactive devices similar to the MOVband. - **Gamification:** The gamification industry can explore the concept of incentivized exercise tracking, inspired by the MOVband, to create gamified platforms that motivate individuals of all ages to stay active. ## Related on Trend Hunter - [Toddler Health-Tracking Wearables](https://www.trendhunter.com/trends/littlebird.md) - [Motion-Sensing Wristwatches](https://www.trendhunter.com/trends/casio-digital-basic-gdb500.md) - [Family Fitness-Friendly Programs](https://www.trendhunter.com/trends/family-fitness.md) - [Stride-Assisting Wearables](https://www.trendhunter.com/trends/evolve-mvmt.md) - [Gamified Walking Apps](https://www.trendhunter.com/trends/lawa.md) - [Wearable Monitoring Technology](https://www.trendhunter.com/trends/tband.md) - [Toddler-Targeted Smartwatches](https://www.trendhunter.com/trends/training-watch.md) - [Child-Friendly Fitness Trackers](https://www.trendhunter.com/trends/fitbit-ace-lte.md) - [Kinetic Power Health Wearables](https://www.trendhunter.com/trends/mother-bracelet.md)