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# Deceptive Analog Smartwatches
The Movado BOLD Motion is a Smartwatch with an Analog Design

By Michael Hemsworth | Published 2015-11-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/movado-bold-motion
References: [geeky-gadgets](http://www.geeky-gadgets.com/movado-bold-motion-smartwatch-announced-17-11-2015/) & [movado](https://www.movado.com/us/en/shop-watches/movado-bold-motion-3660001.html)

Those who aren't quite ready to take the plunge and immersive themselves in the world of [smartwatches](https://www.trendhunter.com/trends/active-2-smartwatch) will find that the Movado BOLD Motion balances the line between digital and analog perfectly. While the Movado BOLD Motion maintains the beautiful aesthetic the brand has become renowned around the world for, it also has a few tech tricks up its sleeve.

When paired with your smartphone, the Movado BOLD Motion will illuminate to let you know of incoming calls, texts or emails, so instead of being able to take them straight from your timepiece, the device will let you choose when it's time to reconnect.

The Movado BOLD Motion is described in further detail by the brand: "Infused with Movado’s modern design aesthetic and harnessing [HP’s](https://www.trendhunter.com/trends/AI-native-laptops) performance technology, Movado BOLD Motion is the BOLD way to stay connected. Movado BOLD Motion notifies users of incoming phone calls and texts, manages time and priorities and monitors daily steps and tracks progress through app-enabled functionality, Movado BOLD Motion is offered in two different unisex styles for $695. This illuminating design for the modern world maintains up to a full-week of smart module battery life."

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 68% | Activity: 83% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Key Themes Behind This Trend

- **Analog Smartwatches:** Analog smartwatches are becoming popular as they balance the beauty and traditional feel of analog watches with the modern convenience of smart technology.
- **Hybrid Timepieces:** Hybrid timepieces, like the Movado BOLD Motion, integrate both analog and digital features, providing a versatile and stylish option for watch enthusiasts.
- **Smart Modules:** Smart modules that can be added to traditional analog watches or integrated into hybrid designs create opportunities for watch companies to offer more appeal to tech-savvy audiences.

### Where This Applies

- **Wearable Tech:** The wearable tech industry can leverage analog smartwatch hybrids, such as the Movado BOLD Motion, to appeal to individuals who want to stay connected but still wear traditional timepieces.
- **Luxury Watches:** The luxury watch industry could incorporate analog smartwatch technology into their designs to offer innovative options for their customers who crave both style and functionality.
- **Smart Accessories:** The industry of smart accessories can capitalize on the popularity of smart modules that can be added to traditional analog watches or implemented in hybrid designs.

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